Head of B2C Business Gardens - Cape Town, ZA

About the Role

The Head of B2C Business is a strategic leader accountable for driving the performance, growth, and evolution of the Travelstart Group’s direct-to-consumer (B2C) business. This includes full ownership of digital marketing, product innovation, customer experience, brand positioning, and offline sales. The role directly manages the Head of Marketing and Sales Manager, each of whom leads dedicated teams in their respective disciplines. The incumbent is also directly responsible for product innovation, enhancement of the B2C platforms (web and app), and ensuring strong conversion performance across channels.

The role is based in Cape Town.

Key Responsibilities

1. B2C Business Strategy & Ownership

• Develop and implement the end-to-end B2C strategy, ensuring alignment with the OTA’s commercial objectives.
• Own the growth roadmap and profitability of B2C sales channels, both online and offline.
• Balance brand development, customer acquisition, and performance marketing to scale market share.

2. Leadership of Marketing and Sales Functions

3. Direct Ownership of Product Innovation & Conversion

4. Digital Marketing & Performance

5. Brand & Customer Communication

6. CRM & Customer Lifecycle Management

7. Offline Sales Integration

8. Leadership & Team Development

Key Relationships

Qualifications & Experience

Core Competencies

About Travelstart

Travelstart is Africa’s leading online travel agency, empowering travellers across the continent to search, compare and book flights, hotels, car hire and holiday packages quickly and affordably. Founded in 1999, the company has grown into a trusted digital brand operating in multiple markets, with a strong presence in South Africa and a vision to make travel simpler through technology, innovation and great customer service. At Travelstart, we believe travel should be accessible, efficient and exciting — and we’re driven to make that a reality for businesses and consumers alike.

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