Brand Manager

Brand Manager : African Extracts Rooibos Skincare

We are an established company in the FMCG personal care sector, committed to delivering innovative and high-quality beauty products. We are seeking a dynamic and results-driven individual to join our marketing team. The ideal candidate will bring both analytical rigour and creative vision, thriving in both strategy and execution. This is a unique opportunity to help shape the future of a much-loved South African skincare brand, lead a team, and contribute to building powerful, lasting brand equity.

Reporting into the CEO and Director of Brand Communication

What You'll Do

• Lead and Manage Brand Plan — Plan and manage brand‑related projects from start to finish, ensuring alignment with company goals and smooth collaboration across teams.
• Create New Products — Lead the development of new products from concept to launch, working closely with technical, sales, and supply‑chain teams.
• Run Brand Campaigns — Develop and execute brand campaigns across multiple platforms, ensuring consistent messaging across all channels and overseeing the approval process for designs, pricing, and production.
• Support Digital Marketing — Ensure alignment of digital strategy including social media, influencer partnerships, and paid campaigns with the overall brand plan.
• Manage Traditional Advertising — Oversee the planning and execution of print and in‑store advertising alongside activations and brand events.
• Handle the Budget — Plan and control the marketing budget to ensure smart spending and strong return on investment.
• Track Performance — Analyse brand and campaign performance and share insights to drive growth in sales and market share.
• Build Media & PR Relationships — Maintain strong relationships with media outlets to increase brand exposure and execute ongoing PR strategies.
• Support the Team — Provide operational support for the marketing and sales teams, including logistics, customer interactions, and export coordination.

Skills and Attributes

Requirements

Employment Details

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