Intermediate Social Media PPC Specialist

The Intermediate Social Media PPC Specialist’s primary responsibility is to develop and execute social media strategies for our clients, aimed at enhancing their online visibility and boosting lead generation. This role entails close collaboration with fellow social media specialists, digital campaign managers, and designers to ensure cohesive and effective campaigns. This role is a full time role and offers remote / hybrid work flexibility, with the expectation of attending in‑office meetings and coming into the Westville office once a week. Candidates must have access to a stable internet connection and their own laptop to effectively fulfill the responsibilities of this role.

Core Responsibilities

• Develop and execute paid media strategies for Facebook, TikTok, and Instagram.
• Create and optimise ad creatives for maximum engagement and conversions.
• Utilise advanced targeting options to reach relevant audience segments.
• Manage advertising budgets effectively across multiple campaigns.
• Monitor campaign performance and provide detailed reports and insights.
• Conduct A / B testing to optimise ad performance and achieve objectives.
• Stay updated on platform updates, trends, and best practices.
• Collaborate with cross-functional teams and communicate effectively.
• Ensure compliance with platform advertising policies and guidelines.
• Analyse performance data to identify trends and opportunities for optimisation.
• Provide campaign suggestions based on performance analysis.
• Deliver campaign reporting to clients on a bi‑monthly and monthly basis.
• Meet online with clients for monthly strategy sessions.
• Manage end‑to‑end execution of SMS and Email Marketing campaigns, including audience segmentation, content creation, scheduling, and performance analysis to drive engagement and conversions.
• Facilitate monthly virtual meetings to evaluate past campaign performance and align on strategies for the upcoming month.

Requirements

Closing Date for internal applications : Friday 24th of October 2025

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