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Social Media Manager
Social Media ManagerBluespec Holdings • Gauteng - Pretoria, ZA
Social Media Manager

Social Media Manager

Bluespec Holdings • Gauteng - Pretoria, ZA
30+ days ago
Job description

Purpose of the job:

Ensuring that all content stands out, feels authentic, and aligns with the unique personality of each brand. The role requires a dynamic, trend-aware individual who can consistently deliver engaging content, manage digital communities, and contribute strategically to marketing objective.

Key Performance Areas:

Content Creation & Strategy:

  • Produce or supply a minimum of five high-quality pieces of content weekly for our restaurant
  • Capture and deliver content for events (Quiz night, Daytona breakfast etc), including weekends and public holidays (Mother’s Day, Father’s Day etc.) when operational
  • Create and post static content (e.g., for public holidays) and develop carousel content strategies that align with high-performing formats
  • Repurpose and repost previous viral reels as trial content to optimize performance. Every 1-2 weeks
  • Produce weekly content for our luxury student accommodation, maintaining a consistent and engaging visual voice
  • Coordinate collaborations and build a community

Community & Campaign Management:

  • Oversee online community engagement across both brands, ensuring timely and meaningful interactions
  • Manage and mentor student content creators at our student accommodation, overseeing their weekly deliverables
  • Coordinate with students to produce UGC (user-generated content) and recruit participants for ads and video campaigns
  • Manage and boost organic content during key campaign seasons to increase reach and visibility

Marketing Collaboration & Alignment:

  • Collaborate closely with the marketing team to align content with business goals, brand standards, and campaign directions
  • Assist with menu updates and recreation, ensuring they reflect current trends and customer expectations
  • Communicate with the in-house bakery to identify trending food items and translate those into exciting content pieces
  • Participate in weekly menu checks with the marketing team and ensure the physical and digital menus are always current and visually appealing

Paid Media & Promotion:

  • Boost at least three reels or Carousels per week on Meta platforms to ensure optimal exposure
  • Support Quiz Night promotions by managing bookings, capturing event content, and generating post-event engagement

Brand Standards & Internal Management:

  • Maintain and safeguard the brand content phone, ensuring all media is safely stored and accessible
  • Assist with the development and alignment of staff uniforms to reflect brand standards
  • Ensure brand tone, visuals, and messaging are cohesive across platforms and teams

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Social Media Manager • Gauteng - Pretoria, ZA

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