Paid Media Lead (Growth & Analytics)

About the Role

We’re looking for a Paid Media Lead with deep analytical and martech expertise , not a surface-level “campaign optimiser.”

This is a high-impact, hands-on role for someone who thrives on diagnosing bottlenecks, understanding user behaviour through data, building the tracking and analytics stack, and running experiments that drive meaningful business outcomes.

You’ll own our paid acquisition engine across multiple brands, but equally importantly, you’ll shape the measurement, attribution, CRO, and experimentation foundations that allow us to scale profitably.

If you enjoy combining paid media execution with growth analytics, GTM / GA4 instrumentation, experimentation frameworks, funnel optimisation, and real cohort insight — this is a rare opportunity to build the system from the ground up.

What You’ll Do

Growth Measurement & Analytics

• Build, maintain, and optimise the full tracking and analytics stack (GTM, GA4, consent mode, enhanced conversions, offline conversions, BigQuery).
• Diagnose which growth lever will meaningfully shift performance.
• Own attribution, cohort modelling, CAC / LTV forecasting, and revenue insights across the funnel.

Paid Acquisition

CRO, Experimentation & Growth Ops

Cross-Functional Growth Work

Optimisation & Automation

About us

HyperDev is a new developer-focused spin-out within the HyperionDev ecosystem, one of the world’s leading providers of accelerated tech education. Our mission at HyperDev is to help people Write Code Right and 10x their impact by radically improving how developers build, learn, and grow in their work using generative AI.

We’re building the first tool that truly bridges the gap between low-code platforms and full-scale programming. By abstracting code into natural language, developers maintain full control over logic and behaviour while eliminating the friction of syntax and boilerplate. Our founding team comprises engineers who have worked on generative AI models at OpenAI (as recently as 2024) and technical leaders behind a BAFTA-winning video game renowned for its innovation.

HyperionDev, our parent organisation, is one of the largest and most recognised coding education providers in EMEA. We partner with world-class universities, including Imperial College London, The London School of Economics, and The University of Edinburgh, to deliver industry-driven coding bootcamps that fast-track learners into meaningful tech careers. Backed by Meta and the UK government’s Department for Education, and supported by a global community of nearly 2000 investors, HyperionDev is a profitable, high-growth scaleup shaping the future of tech education.

By joining HyperDev, you become part of this wider mission, combining the power of cutting-edge AI with a proven model for global tech impact.

Requirements

Minimum Requirements :

Preferred :

Benefits

Remote-first with hybrid flexibility

We’re a remote-first team with the option for hybrid work depending on your location and preferences. While our roots are in Southern Africa, we’re building a distributed team and welcome applicants globally. Work from wherever you do your best work, and collaborate across time zones with a team that values autonomy and trust.

Learn and grow while building the future

We believe in continuous learning. As part of the wider HyperionDev ecosystem, you’ll have access to our coding bootcamps and technical training, whether you’re looking to sharpen your skills or explore new ones.

A global mission, backed by real impact

Join an ambitious new venture within one of the most established names in developer education. At HyperDev, you’ll work with former OpenAI researchers, engineers from top gaming studios, and a leadership team with deep experience across AI, edtech, and product scaling.

Work that matters

We’re building tools to radically improve how developers code, learn, and grow, and to make these tools accessible to learners worldwide. Your work won’t just push technical boundaries, it’ll empower thousands of people to break into life-changing tech careers.