Paid Search Specialist

The Paid Search Specialist is responsible for devising, planning, and executing impactful PPC campaigns across platforms such as Google, LinkedIn, and Microsoft Ads. They will work on a diverse range of campaign types including Performance Max, Google Lead Forms, and LinkedIn Lead Gen, with a primary focus on exceeding client KPIs and goals related to lead generation. This role is a full time role and offers hybrid work flexibility, with the expectation of attending in-office meetings in Westville once a week. It is a requirement to have access to a stable internet connection and your own laptop to effectively fulfill the responsibilities of this role.

Core Responsibilities

• Manage client accounts on a daily basis using Google's suite of online and desktop tools.
• Utilise Google platforms such as Google Ads, Google Analytics, Google Tag Manager, and Google Looker Studio.
• Manage campaigns across LinkedIn Ads and Microsoft Ads platforms.
• Support the creation, upkeep, and monitoring of ads, keywords, search terms, audiences, and bid strategies to achieve client’s objectives.
• Offer recommendations and implement strategies for keyword opportunities, campaign structure, targeting, and other elements of paid media to generate high-quality leads for clients.
• Stay updated on the latest digital marketing trends to integrate effectively into our accounts.
• Generate monthly client reports using Google Looker Studio and delivering comprehensive analysis of campaign performance.
• Communicate account performance, trends, and areas of opportunity effectively to clients and Key Account Managers.
• Collaborate within a dynamic team environment and coordinate with other key departments within the organisation.

Requirements

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