SEO Specialist / Copy Writer

Job Title : SEO Specialist / Copy Writer

Employment type : Full time

Location : Foreshore, Cape Town

Reporting to : Digital Marketing Manager

Working Setup : 40 hours per week, Mondays to Fridays, 10 : 00 to 19 : 00. Hybrid, with Mondays and Fridays being mandatory office days.

The Business :

Effer Ventures is an operationally-focused investment group. The business is currently concentrating on the UK commercial financial sector, alongside a leading Employer of Record and recruitment company in South Africa. Our strategy is centred on digitalisation, automation and operational excellence, using data, systems and AI to create scalable, high-performance businesses.

The Role :

We are looking for a commercially minded, technically strong SEO Specialist to own and drive organic growth across a portfolio of B2B brands in the finance brokerage and recruitment / EOR sectors.

This role blends technical SEO, content writing and optimisation, performance analysis, and conversion rate optimisation, with a strong focus on writing high-quality, search-led content ecosystems that drive qualified traffic and measurable business outcomes. You will work closely with the Digital Marketing Manager, brand Directors, and subject matter experts to execute SEO strategies across UK and SA markets.

The responsibilities of this role include :

Content & SEO Writing Requirements

• Demonstrated experience creating and optimising SEO-driven content, including blog articles, landing pages, and long-form website content.
• Strong understanding of search intent, content structuring, and topical authority.
• Proven ability to optimise existing content to improve rankings, engagement, and conversion performance.
• Experience briefing, editing, and improving content to ensure it meets SEO best practice, E-E-A-T standards, and YMYL guidelines.
• Confident writing and / or heavy editing of clear, accurate, and engaging B2B content, ideally within finance, recruitment, HR, or professional services environments.
• Ability to translate complex or technical topics into accessible, business-focused content.
• Experience building and managing content calendars, briefs, and optimisation roadmaps.
• Strong on-page SEO execution skills, including headings, internal linking, metadata, schema integration, and content refresh strategies.

Content Optimisation & Keyword Strategy

Content & Link Acquisition Support

UK and international finance brokerage audiences, and

International recruitment and EOR markets (UK, Europe, USA, Canada, Australia).

Identify and pursue ethical link-building opportunities.

Support outreach, guest posting, and digital PR initiatives.

Conduct competitor analysis to identify growth opportunities.

Content, SEO & Link-Building Performance Tracking

New content impact

Content refresh and optimisation gains

Backlink acquisition, authority growth, and link quality

Technical health indicators affecting organic performance

Qualifications and Experience :

Google Search Console, GA4

Screaming Frog, Ahrefs and / or SEMrush or similar

Commercially aware, analytical, and solutions-driven.

Compensation and Incentives :

Base Salary :

Monthly base salary : R22,000.00 - R25,000.00 based on experience.

Benefits :

Quarterly performance-based bonus.

The opportunity to play a key role in a growing and dynamic marketing team and company.

Work in a collaborative and fast-paced environment.

Hybrid more in-office than not.

Company transport.

Medical Aid after probation period.

Complimentary breakfast and fruit in the office daily.