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Content Lead

Content Lead

YocoCape Town, ZA
2 days ago
Job description

Job title : Content Lead

Job Location : Western Cape, Cape Town

Deadline : December 03, 2025

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About the role

  • You’ll make Yoco’s story — and our merchants’ stories — famous, and impossible to ignore.
  • You’ll turn Yoco’s brand strategy into powerful, resonant stories that bring our purpose to life.
  • This role blends creativity, data, and cultural insight to shape how Yoco shows up across every channel — owned, earned, and paid.
  • You’ll transform merchant voices and business insights into content that inspires, educates, and drives belonging within the small business community.
  • As the bridge between storytelling and strategy, you’ll craft narratives that position Yoco as the voice of small business in South Africa.

    • What you will be doing

  • Translate the brand strategy into a clear, actionable content strategy that aligns with brand campaigns and supports brand marketing key results.
  • Identify and capture compelling merchant stories that reflect Yoco’s purpose and values, with a focus on high-impact narratives from across South Africa’s independent business landscape.
  • Extract insights from Yoco’s merchant set and translate them into engaging, accessible content that educates, inspires, and positions Yoco as a thought leader.
  • Design and deliver content that can capture leads and deepen brand engagement. Partner with Events & Community to make exclusive content available for community members amplifying Yoco’s presence at events — ensuring event activations are supported by compelling, shareable assets.
  • Shape merchant stories and data insights into shareable, PR-ready content that can be amplified across owned, earned, and paid channels.
  • Partner with Organic Social, PR & Partnerships, Events & Community, and Paid Media teams to ensure content is amplified across all channels.
  • Track and report on content performance, using insights to optimise future content for greater engagement, reach, and ROI.

    • About you

  • You’re a natural storyteller with a sharp sense for what connects with people — in culture, community, and commerce.
  • You thrive on collaboration across, and care deeply about telling authentic stories of independent businesses.
  • You balance heart and hustle : bold in ideas, disciplined in delivery. You bring proven experience developing impactful content strategies that drive overall brand or campaign goals.
  • You have a strong grasp of amplification across owned, earned, and paid channels and you’re able to translate data into insights that inspire action.
  • You have an editorial, writing or production background and you’re able to craft content that cuts through — from articles and social posts to video, campaigns, and PR.
  • You understand production workflows, and you’re comfortable managing timelines and stakeholders.

    • Nice-to-Haves

  • Familiar with Monday.com or Asana; fintech or SaaS experience beneficial.
  • Understanding of South African culture and the small-business landscape.
  • Portfolio of your work.
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    Content • Cape Town, ZA