Role Overview
Were seeking a Growth Engineer to own the entire customer acquisition funnel for a single product category from the first ad impression to the post-purchase experience.
Youll be the architect of scalable growth systems for your product category building AI-powered workflows that seamlessly connect pre-click creative strategy with post-click conversion optimization. Think of this as running a business within a business youll have complete ownership of growth for your product line.
As a single-person growth team for your category youll use AI tools as your force multiplier building custom Claude Projects and GPTs specific to your product creating automated research systems and developing testable frameworks. Youll go deep on your products unique customer psychology use cases and market position to unlock growth opportunities others would miss.
This role is perfect for someone with entrepreneurial DNA who wants to learn how to build and scale a focused growth engine from the inside out. We ll give you the playground resources and mentorship to develop those skills while driving massive growth for your product category.
Key Responsibilities
Pre-Click Engineering :
- Build AI-powered research systems to mine customer insights specific to your products audience
- Create custom GPTs / Claude Projects trained on your products unique selling points customer objections and use cases
- Design and test creative hypotheses across formats tailored to your products customer journey
- Develop a comprehensive swipe file of competitors and adjacent brands in your category
- Partner with designers and editors to rapidly test and scale winning creative concepts for your product
Post-Click Engineering :
Architect landing page systems (e.g. listicles advertorials etc.) optimized for your products specific customer psychologyTest multiple offer structures to find the optimal configuration for your product (bundles single products GWP tiered discounts)Build AI workflows for generating product-specific story-driven sales copy at scaleCreate conversion optimization playbooks unique to your products purchase patternsOwn your products entire post-click experience from landing page through checkout and post-purchaseDeep Product Mastery :
Become the company expert on your product categorys customers competitors and market dynamicsDevelop an intimate understanding of why people buy your product and what prevents them from buyingCreate a comprehensive Growth Engine for your product that includes all strategies workflows and learningsBuild category-specific testing methodologies that account for your products unique characteristicsDesign dashboards and reporting specific to your products KPIs and growth leversSystems & Scale (for Your Product) :
Build a comprehensive Growth Engineer AI for your product category with embedded strategy and workflowsCreate templates SOPs and frameworks that enable rapid scaling of winning testsDocument everything so your growth engine could theoretically run without youDevelop product-specific best practices based on systematic testingEventually train and manage specialists to help scale your products growth engineYoull Thrive in this Role if :
Youre excited about going deep on one product and becoming the worlds expert on its growthYou want to feel like youre running your own business with full ownership of outcomesYou see AI as a superpower and are already building custom workflows with Claude / GPTsYou have a builders mentality youd rather create a system than execute a task twiceYoure obsessed with understanding your specific customer at a psychological levelYou can own both creative and analytical work without needing to specializeYou love the idea of complete ownership your products success or failure is on youYou think in systems and frameworks but customize them for your specific contextYoure planning to start your own business someday and want to learn by owning a product lineYou can ship fast and iterate without getting precious about any individual testYou get energy from seeing direct impact your work immediately affects revenueYou want to build something you could hand off to a team once its systematizedYoull Hate this Role if :
You prefer being a generalist working across many products rather than going deep on oneYou want to focus on just creative OR just conversion not bothYoure uncomfortable with AI tools or see them as threatening rather than empoweringYou need extensive resources big budgets or large teams to be effectiveYou dont want the pressure of owning a product lines entire growth outcomesYou prefer following proven playbooks over creating custom systems for your productYoure not interested in becoming an expert on one specific customer segmentYou need constant supervision validation or structured processesYou want variety in products / projects rather than deep focus on one categoryYou see documentation and systematization as boring rather than high-leverage activitiesQualifications
3-5 years in growth marketing performance marketing or related roles (DTC strongly preferred)Proven track record of driving measurable growth with limited resourcesDemonstrated AI proficiency : You already use Claude Projects custom GPTs and AI workflows dailyExperience across the full funnel from creative strategy through conversion optimizationStrong analytical skills with experience in GA4 Shopify Meta Ads Manager and testing toolsExcellent copywriting abilities or proven experience directing AI to produce high-converting copySystems thinking with examples of frameworks or playbooks youve createExperience with both paid social (Meta TikTok) and landing page optimizationUnderstanding of unit economics (CAC LTV AOV) and how to optimize for profitabilityAbility to go deep on product knowledge and customer psychologyBonus : Experience with supplements health / wellness or subscription businessesBonus : Technical skills (basic HTML / CSS tracking implementation automation tools)Bonus : Experience managing a product line or P&L responsibilityWillingness to travel to Bend OR or other west coast locations 1-2 times per year for on-site meetingsKey Skills
ASP.NET,Health Education,Fashion Designing,Fiber,Investigation
Employment Type : Full-time
Experience : years
Vacancy : 1