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Digital Marketing Strategist / Manager - Hybrid

Digital Marketing Strategist / Manager - Hybrid

Edge ExecutivesJohannesburg, South Africa
30+ days ago
Job description

We're Hiring : Digital Marketing Strategist / Manager

Location : South Africa (Hybrid or Remote considered)

Salary : Market-related | Half medical aid contribution included

Are you a strategic thinker with a hands-on approach to digital marketing? We’re looking for a highly skilled Digital Marketing Strategist / Manager with a proven track record of delivering results through data-driven campaigns and smart digital execution.

This role requires someone who can lead across multiple channels — from paid media to SEO, CRO, email marketing, and beyond — with confidence, creativity, and commercial insight.

Key Responsibilities :

  • Develop and execute integrated digital marketing strategies (SEO, PPC, social media, content, email, and display).
  • Manage and optimise Google Ads, Facebook Ads, LinkedIn Ads, and other paid channels to drive ROI.
  • Use tools such as Google Analytics and Tag Manager to monitor, report, and enhance performance.
  • Drive conversion rate optimisation across landing pages and digital assets.
  • Lead remarketing and retargeting initiatives to improve engagement and retention.
  • Oversee content creation, including blogs, infographics, and video content.
  • Manage social media marketing across platforms including LinkedIn, Instagram, Twitter, and Facebook.
  • Execute and optimise email campaigns with automation, segmentation, and A / B testing.
  • Create and edit graphics and videos for digital campaigns.
  • Collaborate with internal stakeholders and external partners to ensure campaign excellence.
  • Stay ahead of digital trends, tools, and techniques to ensure continuous innovation.

Key Skills and Experience Required :

  • Minimum 5 years’ experience in digital marketing, with expertise in SEO, PPC, and paid social.
  • Proven ability to improve search rankings and drive quality traffic.
  • Strong knowledge of Google Ads, Google Analytics, Google Tag Manager.
  • Experience with Google Search Console, My Business, and Merchant Center.
  • Skilled in managing large PPC budgets with focus on CPA and ROAS.
  • Advanced analytical mindset with data-driven decision-making.
  • Experience with email tools such as Mailchimp, HubSpot, or ActiveCampaign.
  • Proficient in design tools (Adobe Creative Suite, Canva, Figma or similar).
  • Basic understanding of HTML, CSS, and JavaScript (advantageous).
  • Excellent copywriting skills for ads, landing pages, and social content.
  • Strong project management and multitasking abilities.
  • Hands-on experience with A / B testing and segmentation strategies.
  • Solutions-oriented with a growth mindset.

    • Preferred Qualifications :

  • Certifications in Google Ads, Analytics, or Facebook Blueprint.
  • Exposure to marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
  • Experience in eCommerce or B2B lead generation environments.
  • Understanding of UX / UI principles and website optimisation.
  • Familiarity with AI-driven marketing tools and automation.

    • Ready to lead, execute, and innovate?

    Submit your CV and portfolio showcasing your campaign results. We’re excited to meet someone who’s ready to make their mark.

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    Digital Marketing Manager • Johannesburg, South Africa