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Power Systems - Product Application Lead

Power Systems - Product Application Lead

UNAVAILABLESouth Africa
4 days ago
Job description

Job Description

Your Mission :

The mission of the Product Application Lead is to drive the relevance, competitiveness, and growth of the Power Systems portfolio across Anglophone Africa by combining deep market insight, strategic product stewardship, and proactive commercial engagement.

This role ensures a comprehensive understanding of the offer’s environment and performance through continuous market and competitor analysis, customer engagement, and collaboration with sales and channel teams. It defines and manages the marketing mix—Product, Price, Place, and Promotion—to ensure the offer remains differentiated, profitable, and aligned with business objectives.

The role actively participates in pre-sales activities for key opportunities, keeping BFO tools updated and providing actionable feedback to Sales Managers and the Business Unit. As a champion of strategic initiatives, the role leads the regional deployment of breakthrough technologies such as SF₆-free solutions, Active / Active+ architectures, and the recovery plan for auto-reclosers, ensuring alignment with sustainability goals and innovation roadmaps.

What will you do?

What will you do?

Get a clear and updated understanding of the Offer's environment :

  • Evaluate periodically the market & the competition landscape.
  • Identify the trends impacting the market.
  • Contribute to the Annual Marketing & Sales Plan.
  • Meet end-users and channel customers in their day to day lives.
  • Support the End User, Panel Builder, and Contractor Channels.
  • Support the Front Office team (V1s and V2s) with SAE activities

Get a clear and updated understanding of the Offer's performance :

  • Monitor our business (turnover, volume, profitability, market share etc.).
  • Review the offer's quality level & contribute to global quality improvement.
  • Provide input into the offer performance and drive improvement areas in order to stay ahead of the market and competition

    • Define and manage the marketing mix of the offer :

    Product (Offer) :

  • Define with the LoB the offer road-map evolution according to the gaps in features, quality, availability etc.
  • Ensure compliance with standards, profitability targets, quality.
  • Manage and update all data (new ref, OPS, O2 etc.)
  • Optimise stock keeping.

    • Price (Cost vs Value) :

    In support of the Tender and Pricing Managers, assist with :

  • Input to the discount matrix.
  • Input to price positioning.
  • Monitoring and reviewing strategic references and delta prices.

    • Place (End Users & Channels) :

  • Work with all Channel Managers to maximize the availability of the offer through all available channels.
  • Constantly evaluate the effectiveness of the existing channels and scan the marketplace for new channels (E-Commerce, consumer retail etc.)
  • Support end users, contractors, EPCs and specifier teams to secure specification.

    • Promotion (Communication) :

  • Define and update the kill phrases, USP’s, value propositions.
  • Collaborate with the communication team to update strategies, tools, promotions, messages etc.
  • Presentations for all power systems offers.

    • Support Operational Marketing in the growth action deployment :

  • Act as custodian of product relevant material for sales and promotions as supplied by Line of Business (launches, documentation, training, content etc.)
  • Manage the global commercial forecast (SIOP process).
  • Provide support for key equipment and solutions tenders.

    • Optimize stock keeping (O² process) :

    Specific Processes :

  • PEP : Product Evolution Process
  • PWP : Product Withdrawable Process
  • Pricing : Price Management Process
  • O² : Offer Optimization Process

    • KPI’s :

  • Order Intake
  • Delta Price
  • Margin
  • Stock profile

    • Management System :

  • Keep up to date with developments with respect to the management system, as well as apply the policies and procedures relevant to the position.
  • Communicate improvement possibilities with respect to the management system to the relevant process owner or directly to Quality & Customer Satisfaction and participate in improvement initiatives.

    • What skills and capabilities will make you successful?

    Market & Strategic Insight

  • Market analysis and competitive benchmarking
  • Trend identification and strategic foresight
  • Customer and channel intelligence gathering
  • Business performance monitoring (turnover, margin, market share)

    • Offer & Product Management

  • Product lifecycle management (PEP, PWP, O² processes)
  • Offer roadmap development in collaboration with Line of Business
  • Quality and compliance oversight
  • Stock profile optimization and commercial forecasting (SIOP)

    • Commercial & Pre-Sales Engagement

  • Pre-sales support for strategic opportunities
  • BFO tool management and opportunity tracking
  • Feedback loop with Sales Managers and Business Unit
  • Tender support and specification securing with EPCs, contractors, and specifiers

    • Strategic Initiative Leadership

  • Championing new technologies (e.g., SF₆-free, Active / Active+)
  • Driving recovery plans for key product lines (e.g., auto-reclosers)
  • Supporting sustainability and innovation strategies

    • Pricing & Profitability

  • Strategic pricing input (discount matrix, delta price, positioning)
  • Profitability analysis and improvement planning
  • Collaboration with Tender and Pricing Managers (Pricing corridor)

    • Marketing & Communication

  • Development of value propositions, USPs, and messaging
  • Coordination with communication teams for campaigns and tools
  • Presentation creation for internal and external stakeholders
  • Operational marketing support (launches, training, documentation)

    • Channel & Customer Support

  • Channel strategy and effectiveness evaluation
  • Support for End Users, Panel Builders, Contractors, EPCs
  • Exploration of new channels (e-commerce, retail, etc.)

    • Process & System Management

  • Familiarity with management systems and continuous improvement
  • Application of internal policies and procedures
  • KPI tracking and reporting (Order Intake, Margin, Delta Price, Stock)

    • What’s in it for you?

  • Be at the forefront of shaping the energy transition in Southern Africa.
  • Work with a global leader in energy management and automation.
  • Collaborate with a high-performing, purpose-driven team.
  • Access to continuous learning, leadership development, and international career opportunities.
  • Make a tangible impact on critical infrastructure and sustainable development in the region.
  • Opportunity to shape the energy transition in one of Africa’s most dynamic markets.

    • Who will you report to?

  • End User Sales Manager, Power Systems - ESA

    • What qualifications will make you successful for this role?

  • Bachelor’s degree in Electrical Engineering or related field.
  • 10+ years of experience in Medium Voltage Power Systems, preferably in applications engineering or technical sales.
  • Strong understanding of MV Primary and Secondary distribution products and systems.
  • Familiarity with EcoStruxure or similar digital platforms.
  • Experience working with multiple channels (End Users, EPCs, Contractors, Panel Builders).

    • Disclaimer :

    This job description outlines the general nature and key responsibilities aligned with the designated job code. It is intended to provide clarity on the role’s scope and requirements. However, it is not exhaustive and may be subject to change from time to time in response to evolving business needs, organisational priorities, or strategic direction.

    Let us learn about you! Apply today.

    You must submit an online application to be considered for any position with us. This position will be posted until filled.

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    You must submit an online application to be considered for any position with us. This position will be posted until filled.

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    Product Lead • South Africa