Digital Campaign Specialist

Join to apply for the Digital Campaign Specialist role at takealot.com

takealot.com, South Africa's leading online retailer, is looking for a highly talented Digital Campaign Specialist to join our e‑retail media Advertising team in our Cape Town offices.

We are a young, dynamic, hyper‑growth company looking for smart, creative, hard‑working people with integrity to join us. We offer a market‑related total remuneration package which allows full flexibility according to your needs, a great work environment and a promise that you won’t be bored as long as you are prepared for a challenge and want to build something great.

Reporting

This position reports to the Digital Campaign Specialist Team Lead.

Responsibilities

• Ensure effective campaign planning and execution, against set targets and budgets.
• Manage the full life cycle involvement in digital advertising campaigns from enquiry stage to campaign completion.
• Assist with proposals where necessary; booking of campaigns into Asana and checking against the marketing calendar, insertion orders and contract completion; ensure work does not commence without signed insertion orders; prompt buyers and suppliers for briefs, check stock, align on brief objectives.
• Liaise with the client on creative assets, manage through to approval; liaise with clients on focus products, set up meetings etc.
• Plan, project‑manage, schedule, and implement comprehensive all‑advertising campaigns to achieve established marketing objectives.
• Compile POE once campaign is live on site.
• Compile a full report and send a detailed report to clients once the campaign has ended.
• Work alongside the Performance Campaign Manager and Account Managers on campaign strategies.
• Evaluate non‑performers and connect with publishers to enhance campaign performance; monitor scheduled delivery and find ways to optimise based on client success metrics.
• Daily analysis of campaign performance and delivery; troubleshoot targeting issues, resolve any traffic issues and reconcile discrepancies.
• Schedule and book approved campaigns into the Asana project management system, cross‑referencing with the master calendars and Google Sheets.
• Participate in the Telethon sales drive monthly; develop and implement comprehensive digital advertising strategies to enhance brand awareness and achieve advertising goals.
• Plan, execute, and monitor digital campaigns across various channels; collaborate with the marketing team to create compelling content aligned with the overall strategy.
• Utilise analytics tools to track campaign performance, generate reports, and provide insights to improve future campaigns.
• Stay updated on industry trends and best practices in digital marketing to suggest and implement innovative campaign ideas.
• Ensure campaigns are delivered on time and within the allocated resources.
• Coordinate with external agencies or vendors, when necessary, to support campaign objectives.

Qualifications & Experience

Attributes Required

The Environment

If you meet the above you are an Extraordinary Mind so come and join us!

Takealot Group is an Equal Opportunity Employer. We encourage applicants from the previously disadvantaged groups and people with disabilities to apply.

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