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Lifecycle Marketing Manager
autobrushWorkFromHome, KwaZulu-Natal, South Africa18 days ago
Job descriptionManaging and optimizing email, SMS, and push notification flows to keep customers engaged, happy, and coming back for more. Owning the success and development of our Email, SMS, and Direct Mail channels Building customer segments based on behavior and lifecycle stage, ensuring personalized communication. Developing and executing retention strategies (including subscription programs) to maximize LTV and reduce churn. Creating and managing the promotional calendar, ensuring campaigns are timely, well-coordinated, and aligned with broader marketing efforts. Partnering with the e-commerce team on effective merchandising and traffic strategies Collaborating with brand and design teams to create cohesive messaging across channels. Owning the A / B testing process for email / SMS campaigns and optimizing subject lines, copy, CTAs, and send times. Monitoring performance KPIs (revenue share from Email / SMS, RPR, churn, subscription growth, etc.) and implementing actionable improvements. Leveraging automation tools to streamline workflows and provide insights on campaign performance. Managing other teams. You’ll work closely with internal teams, especially brand, design, and customer service, to create great campaigns. Managing the entire creative strategy (you’ll collaborate with the design teams) but you won’t be creating all assets yourself. You are relentlessly curious, effortlessly agile, and deeply passionate about your professional growth You have strong experience executing email marketing, SMS, and push notification campaigns. You are passionate about subscription business models and using a lifecycle strategy to drive long-term subscribers and loyalists You have a hands-on approach and are excited about driving engagement and retention through well-crafted customer journeys. You have a data-driven mindset and love diving into KPIs like open rates, click-through rates, conversion rates, and LTV. You’re familiar with A / B testing, segmentation, and personalization to increase campaign performance. You’re organized, efficient, and love working independently while collaborating with cross-functional teams. You’re eager to contribute to retention growth and have a passion for customer experience. We care. We’re obsessed with our customers and the details that impact their experience We take responsibility. We own our wins, mistakes, and everything in between We solve problems. Challenges excite us—we find solutions, not excuses We prioritize people. Relationships come first. We build trust, not just transactions You’ll scale one of the fastest-growing brands in oral care You’ll get exposure to elite growth strategy while executing on high-impact work You’ll move fast and learn faster—without red tape or bloated orgs You’ll work with a small but mighty team that genuinely cares about each other
Overview
autobrush is an ADA-accepted and clinically proven u-shaped toothbrush. It’s a brand built on innovation, disruption, and unmatched quality. We’re obsessed with our customers, passionate about testing, and proud to be a self-funded DTC rocketship with big ambitions.
We’re looking for a Lifecycle Marketing Manager who will drive hands-on execution of customer journeys through email, SMS, and push notifications. You will be responsible for optimizing campaigns and flows at every stage of the lifecycle—from acquisition to retention and re-engagement. You’ll develop and execute personalized campaigns that speak directly to our customers\' needs, improve customer lifetime value (LTV), and reduce churn. You will be responsible for copywriting, designing campaign strategies, optimizing flows, and continuously testing messaging and tactics to ensure we stay ahead.
This role is ideal for someone who thrives on execution, loves data-driven decision-making, and wants to contribute to brand growth through retention strategies and thoughtful, engaging communications.
You are
- A hands-on marketer with proven experience in email marketing, SMS, and push notifications.
- An execution expert, comfortable turning strategy into impactful campaigns and flows.
- Deeply familiar with Klaviyo, Postscript, Lifetimely, Loop, and other lifecycle marketing tools.
- Skilled and experienced with DTC subscription model business.
- Creating and managing the promotional calendar, ensuring campaigns are timely, well-coordinated, and aligned with broader marketing efforts.
- Owning the A / B testing process for email / SMS campaigns and optimizing subject lines, copy, CTAs, and send times.
- Monitoring performance KPIs (revenue share from Email / SMS, RPR, churn, subscription growth, etc.) and implementing actionable improvements.
- Leveraging automation tools to streamline workflows and provide insights on campaign performance.
You’ll be responsible for
You’ll thrive here if
What Makes Us Special
Why Join Us
Ready to apply?
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Marketing Manager • WorkFromHome, KwaZulu-Natal, South Africa
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