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Content Marketing Specialist

Content Marketing Specialist

CrewBloomZA
9 hours ago
Job type
  • Remote
  • Quick Apply
Job description

We are seeking a strategic and hands-on content professional to develop compelling messaging and content assets that fuel our clients' out campaigns. This role is responsible for crafting persona-driven content across email campaigns, Linkedin, webinars, and other channels.

Key Responsibilities

Email Campaign Content :

  • Develop messaging for cold and warm email outreach campaigns.
  • Collaborate with internal strategists to align messaging with client value propositions and sales objectives.
  • Implement A / B testing to optimize open rates and response rates.

Linkedin Content Strategy :

  • Plan and create Linkedin content calendars and select client campaigns.
  • Write thought leadership posts, articles, and client-facing updates tailored to key buyer personas.
  • Leverage analytics to inform content iteration and improvement.

    • Webinar & Event Messaging :

  • Develop webinar topics, outlines, and promotional messaging.
  • Partner with subject matter experts to script engaging presentation content and follow-up sequences.

    • Campaign Support & Enablement :

    Produce supporting content including case studies, landing page copy, and nurture sequences.

    Methodology Integration :

  • Apply principles from Building a StoryBrand to develop clear, persuasive messaging.
  • Support sales enablement efforts by creating content that aligns with each stage of the buyer journey.
  • Collaboration & Process Improvement :
  • Work closely with marketing, sales, and RevOps teams to align content initiatives with broader growth goals.
  • Contribute to developing content processes and best practices that scale across multiple client engagements.

    • Requirements

  • 3-5 years of B2B content marketing, content strategy, or copywriting experience.
  • Proven success developing content for multi-channel campaigns (email, social, webinars, blogs).
  • Experience in or familiarity with B2B sales, SaaS, or professional services industries.

    • Skills :

  • Exceptional writing and editing skills with a focus on clarity, persuasion, and conversion.
  • Ability to translate complex concepts into simple, buyer-centric messaging.
  • Working knowledge of lead nurturing, sales funnels, and persona development.
  • Proficiency with marketing automation platforms (preferably HubSpot)
  • Strong project management skills to juggle multiple deadlines.

    • Preferred :

  • Familiarity with frameworks such as Building a StoryBrand, Challenger Sale, or SPIN Selling.
  • Proficiency with marketing automation platforms (preferably HubSpot).
  • Strong project management skills to juggle multiple deadlines.
  • Familiarity with frameworks such as Building a StoryBrand, Challenger Sale, or SPIN Selling.
  • Understanding of RevOps concepts and Al-driven sales enablement strategies.
  • Experience developing content in a consultative or agency environment.
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