Marketing Manager (Fmcg)

To lead the marketing department in developing and executing strategic marketing plans that drive brand awareness, customer engagement, and revenue growth.

This role involves managing budgets, overseeing campaigns, and aligning efforts with business objectives to strengthen the organization's market position, managing budgets, and driving brand awareness and revenue growth.

Qualification and Experience

Business or marketing-related degree or equivalent professional qualification

8 years of Sales & Marketing experience with at least 4 years in managerial role in FMCG

Proven experience in managing creative teams

Conceptual creative development across design / art direction, copy and content

Demonstrated experience in social media and e-commerce

Knowledge, Skills and Attributes

Customer service orientated

Be able to solve problems quickly and efficiently

Self-driven and results-oriented

Enthusiasm, hands‑on mentality, entrepreneurial as well as a high degree of flexibility and agility

Innovative, creative merchant mind‑set.

Strategic and commercial mindset

Able to work in a team and lead a team

Excellent negotiator

Role and Responsibilities

Marketing Strategy & Brand Development

Keeping abreast and informed as to market, political, trading and economical environments affecting the business

Develop and execute integrated marketing strategies to strengthen brand positioning and market share

Convert agreed upon marketing plans and strategies into feasible, workable project plans

Plan and oversee marketing campaigns, promotions, events, and digital initiatives that resonate with target customers

Conduct market research to understand consumer preferences, trends, and competitor activities

Build strategic partnerships to enhance brand exposure and market reach

Digital & Retail Marketing

Lead digital marketing initiatives including social media, e-commerce, and online customer engagement

Optimize in‑store marketing, visual merchandising, and customer experience to grow brand equity

Monitor marketing ROI and continuously refine campaigns for effectiveness

Creative Direction & Cross‑Functional Collaboration

Provide creative direction for major brand and marketing initiatives, including product launches, growth campaigns, events, and brand awareness efforts

Lead the ongoing development and evolution of our brand identity

Take a hands‑on role in creating core brand assets including logos, design systems, and key campaign visuals, ensuring they are strategically aligned and visually compelling

Partner closely with the content / copywriting team to craft messaging aligned with tone of voice and campaign objectives

Work alongside the video team to shape storytelling concepts and branded video content

Creative development and reviews – responsible for driving all creative outputs

Workflow processes – Optimize or strengthen existing workflow processes to ensure campaign deadlines are met

Assist with production management for relevant campaigns

Media strategy – Contribute to media strategy, planning and best practice across all campaigns

Manage and collaborate with external creative agencies and partners

Sales & Business Growth

Align with sales department to drive sales objectives across customer segments.

Monitor distribution and implement marketing improvement strategies per channel, to support sales department

Develop new business opportunities and explore expansion into new markets

Manage key client relationships and ensure high customer satisfaction

Reporting

Managing marketing budget compliance

Reporting weekly, monthly and quarterly on marketing metrics

Health and Safety

Participate in safety forums and attend relevant training / programmes

Report all safety incidents to the relevant people

Comply with safety policies and procedures

Wear protective clothing (where applicable) at all times

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