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Senior Google PPC Specialist

Caliber6Cape Town, Western Cape, South Africa

10 days ago

Job type

Quick Apply

Job description

We are seeking a highly motivated and results-driven Google PPC Specialist to manage and optimize our paid search campaigns. The ideal candidate will have a strong understanding of Google Ads and a proven track record of driving conversions and maximizing ROI. This role offers an exciting opportunity to contribute to the growth of our business and work with a dynamic marketing team.

Responsibilities :

Campaign Management :

Develop, implement, and manage comprehensive Google Ads campaigns across Search, Display, and other relevant networks.
Conduct keyword research, ad copywriting, and audience targeting to maximize campaign performance.
Monitor campaign performance, identify areas for improvement, and implement optimization strategies.
Manage budgets and bidding strategies to achieve desired ROI targets.
A / B test ad creatives, landing pages, and targeting parameters to improve campaign effectiveness.
Track and analyze key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, cost per conversion, and return on ad spend (ROAS).

Optimization & Analysis :

Perform ongoing campaign optimization, including keyword refinement, bid adjustments, and ad copy updates.

Analyze campaign data and provide regular performance reports with actionable insights.

Identify trends and opportunities to improve campaign performance and expand reach.

Stay up-to-date with the latest Google Ads features, best practices, and industry trends.

Collaboration & Communication :

Collaborate with the marketing team to align PPC campaigns with overall marketing objectives.

Communicate effectively with stakeholders regarding campaign performance and updates.

Work closely with the creative team to develop compelling ad creatives.

Research & Strategy :

Conduct competitive research to identify opportunities and stay ahead of the competition.

Develop and implement strategies to improve Quality Score and reduce cost per click (CPC).

Explore and test new Google Ads features and betas.

Qualifications :

3+ years of experience managing Google Ads campaigns.

E-commerce experience.

Half conversation tracking.

Google Ads certification (e.g., Google Search, Display, Shopping, Measurement) is highly preferred.

Proven track record of driving conversions and maximizing ROI through PPC campaigns.

Strong understanding of Google Ads platform, including Search, Display, Remarketing, and Shopping campaigns.

Proficiency in keyword research, ad copywriting, and audience targeting.

Experience with Google Analytics and other marketing analytics tools.

Excellent analytical and problem-solving skills.

Strong communication and collaboration skills.

Ability to work independently and as part of a team.

Detail-oriented and organized.

Ability to work in the Eastern Time zone.

Preferred Qualifications :

Experience with other paid advertising platforms (e.g., Bing Ads, Facebook Ads).

Knowledge of SEO best practices.

Experience with e-commerce marketing.

About Us :

Hi, welcome to our page.

We are constantly on the lookout for various candidates to work with us and our partners.

Don't hesitate to apply if you feel like you are a great fit.

About Caliber6 :

Hi, welcome to our page.

We are constantly on the lookout for various candidates to work with us and our partners.

Don't hesitate to apply if you feel like you are a great fit!

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Ppc Specialist • Cape Town, Western Cape, South Africa