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Email Marketing Specialist
Email Marketing SpecialistDigital Silk - Growing Brands Online • WorkFromHome, Free State, South Africa
Email Marketing Specialist

Email Marketing Specialist

Digital Silk - Growing Brands Online • WorkFromHome, Free State, South Africa
1 day ago
Job description

We are first and foremost a great team full of ambitious and proactive individuals whose goal is to become the best professionals they can be and make Digital Silk a globally renowned digital agency. Our quest for excellence has resulted in our company’s growth and continuous need for outstanding team members.

We are seeking an amazing Email Marketing Specialist to develop, implement and update marketing campaigns.

Digital Silk is built upon the principles of self‑betterment, excellence, proactivity, and teamwork. If you share our passion and values, and want to be challenged and thrive in your career, then you’ll fit right in.

What we offer at Digital Silk

  • A work culture focused on mutual success and continuous growth
  • Competitive pay and scheduled yearly raises
  • Shares in the company – share in profit upon company sale
  • Challenging projects and opportunity to work with great team members
  • Work‑from‑home opportunity
  • 4 weeks paid time off

Responsibilities

  • Lead email marketing strategy and execution
  • Manage client email activities, including lifecycle, engagement, and promotions
  • Collaborate with content, marketing, and design teams to create campaign messaging and newsletters
  • Segment audiences for better engagement and results
  • Utilize email automation software for campaign optimization
  • Analyze campaign performance and suggest improvements
  • Optimize lead nurturing workflows
  • Conduct A / B testing to improve email KPIs
  • Establish a reporting framework for data‑driven recommendations
  • Ensure compliance with industry policies and best practices
  • Support marketing campaigns with email and landing‑page creation
  • Requirements

  • 5+ years of relevant email marketing experience
  • Proven experience working in one or more marketing automation platforms (HubSpot, Salesforce, Marketo, Dynamics365)
  • Experience managing marketing automation programs and email deployments
  • Extreme attention to detail in testing and quality assurance
  • Strong written and spoken communication skills in English
  • Familiarity with updating and manipulating HTML and VML for emails
  • Strong understanding of international email compliance laws and how they tie to marketing automation best practices
  • Ability to work 8am to 5pm EST (with breaks)
  • Application Process

  • Apply via LinkedIn
  • Send back answers and CV
  • Have a short call with our Recruitment Team
  • Have an interview with our Hiring Managers
  • We kindly ask for your CV and all correspondence to be in English.

    Additional Information

  • Seniority level : Mid‑Senior level
  • Employment type : Full‑time
  • Job function : Marketing and Advertising
  • #J-18808-Ljbffr

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    Marketing Specialist • WorkFromHome, Free State, South Africa

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