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Global Media, Influencer and Social Lead

AvonJohannesburg, Gauteng, South Africa

18 days ago

Job description

Job title : Global Media, Influencer and Social Lead

Job Location : Gauteng, Johannesburg

Deadline : November 14, 2025

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Overview

What you'll be doing :

Join Avon as Global Media, Influencer & Social Lead. In this role, you’ll be driving Avon’s global media and influencer strategy, helping us reach new audiences and strengthen our brand presence across markets. You’ll lead the development of best practices, guide local teams, and ensure our media investments deliver real impact. Working closely with global partners, agencies, and internal teams, you’ll shape how we show up across digital platforms - bringing innovation, insight, and performance to everything we do.

Key responsibilities

What you’ll be working on :

Leading the global media investment strategy, aligning with business goals and market needs

Creating and evolving media, influencer, and social playbooks and frameworks

Managing full-funnel media planning with lead markets to drive awareness, engagement, and conversion

Building strong partnerships with platforms like Meta, TikTok, and Google to unlock innovation and optimize budgets

Ensuring robust tracking and measurement strategies are in place globally (e.g., GA4, Google Signals)

Collaborating with local markets and activation teams to align campaign planning and media execution

Overseeing global influencer and social agency relationships and driving knowledge sharing across regions

Delivering performance insights and reports to support strategic decisions and customer acquisition

Monitoring trends and competitor activity to identify new opportunities and stay ahead of the curve

Leading the global reporting process and sharing actionable insights with senior leadership

What we’re looking for

8+ years of experience in media planning and buying, ideally in beauty or fashion

Proven success in developing global media, influencer, and social strategies

Hands-on experience with Google Ads, GA4, Google Tag Manager, Meta, and TikTok Business Manager

Strong analytical skills and the ability to turn data into clear, actionable insights

Excellent communication and collaboration skills, with experience managing cross-functional teams

A proactive, solutions-focused mindset and a passion for innovation

Bachelor’s degree in Marketing, Communications, or a related field (Master’s is a plus)

Qualifications in digital and social media strategy and execution

Media / Advertising / Branding jobs

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