Marketing Manager Milnerton

Marketing Manager - Cape Town R

Responsibilities

• Lead the marketing department in developing and executing strategic marketing plans that drive brand awareness, customer engagement, and revenue growth.
• Manage budgets, oversee campaigns, and align marketing efforts with business objectives to strengthen the organization’s market position.
• Develop and execute integrated marketing strategies to strengthen brand positioning and market share.
• Convert approved marketing plans and strategies into feasible, workable project plans.
• Plan and oversee marketing campaigns, promotions, events, and digital initiatives that resonate with target customers.
• Conduct market research to understand consumer preferences, trends, and competitor activities.
• Build strategic partnerships to enhance brand exposure and market reach.
• Lead digital marketing initiatives including social media, e‑commerce, and online customer engagement.
• Optimize in‑store marketing, visual merchandising, and customer experience to grow brand equity.
• Monitor marketing ROI and continuously refine campaigns for effectiveness.
• Provide creative direction for major brand and marketing initiatives, including product launches, growth campaigns, events, and brand awareness efforts.
• Develop the brand identity, core brand assets, and design systems.
• Collaborate with the content / copywriting team to craft messaging aligned with tone of voice and campaign objectives.
• Work side‑with the video team to shape storytelling concepts and branded video content.
• Manage and collaborate with external creative agencies and partners.
• Optimize workflow processes to ensure campaign deadlines are met.
• Contribute to media strategy, planning and best practice across all campaigns.
• Align with the sales department to drive sales objectives across customer segments.
• Develop new business opportunities and explore expansion into new markets.
• Manage key client relationships and ensure high customer satisfaction.
• Report weekly, monthly and quarterly on marketing metrics.
• Participate in health and safety forums, attend relevant training / programmes, and report all safety incidents.
• Ensure overall compliance with relevant procedures and policies.
• Provide coaching, mentoring, and support to team members.
• Ensure appropriate allocation of resources and succession planning.

Qualifications and Experience

Should you not receive a response within 10 working days, please consider your application as unsuccessful.

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