Brand Manager - Dettol

Brand Manager - Dettol

City : Johannesburg

About Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist : to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

The Marketing function is execution engine of Reckitt. We help create a healthier, cleaner world by building shared success with our consumers, making access to the highest quality hygiene, wellness, and nourishment possible through online channels. Within Marketing team we\'re focused on accelerating the performance and purpose of Reckitt brands to empower a bigger, faster and bolder business. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success.

To elevate our iconic Dettol brand to new heights by immersing yourself in consumer insights and market trends, shaping the future of our products with your innovation ideas. As a key player in our marketing team, you\'ll have the opportunity to develop and implement strategies that resonate with local consumers, bring them to life through innovation and communication offline and online and generate strong sustainable business results.

About the role

Are you ready to be at the forefront of Marketing Department? Reckitt is looking for an energetic Brand Manager with a knack for Marketing strategy and a passion for growth. To elevate our iconic Dettol brand to new heights by immersing yourself in consumer insights and market trends, shaping the future of our products with your innovative ideas. As a key player in our marketing team, you\'ll have the opportunity to develop and implement strategies that resonate with local consumers, bring them to life through innovation and communication offline and online and generate strong sustainable business results. We offer the opportunity to shape our consumer experience for millions and transform our products journey. Play a pivotal role in our company\'s future, and watch your career soar to new heights alongside the brands you elevate.

Your responsibilities

In summary, you\'ll :

• Devise and implement e-commerce strategies boosting brand reach and growth. Ensure brand strategy is translated into brand plans that deliver strong brand performance and brand health.
• Lead the development of brand strategy with marketing excellence. Ensure brand strategy is translated into brand plans that deliver strong brand performance and brand health.
• Contribute to the building and development of innovation and renovation pipelines. Apply efficient, effective, and flawless project management to Innovation & Renovation (I&R) projects in partnership with Consumer Insights, R&D, Finance, Trade Marketing and Sales.
• Consistently analyse brand performance KPIs (Net revenue, Gross Margin, Market Share, Penetration and Brand Health tracking). Translate them into actionable business opportunities in the form of BDIs and NPDs.
• Understand the omnichannel environment and contribute to the creation of attractive and rewarding brand experiences across the consumer engagement funnel.
• Accountable for tracking marketing budget and demonstrate understanding of the impact of Marketing, Trade investments and other P&L elements on the brand.
• Work in partnership with communication agencies and ensure all brand communications contribute to enhancing the brand equity and company\'s reputation.
• Work across teams, orchestrating digital marketing initiatives specific to online retail.
• Analyse market data and online shopping trends to refine brand strategies.
• Curate product listings and content creation that resonate with our audience.
• Measure campaign success and glean insights from KPIs to sharpen future tactics.

The experience we\'re looking for

The skills for success

Interview Questions

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt\'s potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt\'s pay for performance philosophy.

Equality

We recognise that in real life, great people don\'t always \'tick all the boxes\'. That\'s why we hire for potential as well as experience. Even if you don\'t meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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