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Influencer Marketing Specialist

Influencer Marketing Specialist

Pronto PilatesWorkFromHome, Eastern Cape, South Africa
4 days ago
Job description

Influencer Marketing Specialist

Pronto Pilates is redefining boutique fitness with premium, on-screen Pilates classes delivered in beautifully designed, self-service studios. Open from 5 : 15am until late, we offer members an elevated Pilates experience that fits seamlessly into their day — at an unbeatable price point.

About the Role

We're looking for a creative, organised, and results-driven Influencer Marketing Specialist to bring our brand to life through local voices, creators, and aligned partnerships. From micro-influencers and wellness advocates to boutique brands and content collabs, you'll source, brief, manage, and amplify partnerships that drive both reach and real conversions.

This role plays a key part in helping the team deliver on core KPIs, including :

  • 1,500+ pre-registrations before launch
  • 100+ launch party attendees
  • 300+ founding members at launch
  • 480 members within 6 months

This role is ideal for someone who understands how influence actually works — not just likes and follows, but referrals and member acquisition. If you're equal parts relationship-builder and campaign manager, this is your chance to help grow one of the most innovative fitness brands on the market.

Key Responsibilities

Influencer Sourcing & Relationship Management

  • Identify and engage local creators, micro-influencers, and brand-aligned advocates in key studio markets
  • Manage inbound and outbound influencer outreach — including briefs, product seeding, and follow-ups
  • Build long-term relationships with repeatable, high-performing partners
  • Develop and manage influencer and ambassador programs with clear, trackable incentives
  • Coordinate studio visits, trials, and content opportunities with creators
  • Campaign Execution & Tracking

  • Brief influencers with clear messaging, brand guidelines, and creative prompts
  • Track influencer performance across KPIs : reach, engagement, content quality, referral traffic, and new member signups
  • Work with the Paid Media team to repurpose top-performing UGC in ads and retargeting funnels
  • Maintain an influencer tracker with live campaign status, links, metrics, and learnings
  • Monitor trends across social platforms to keep Pronto's content relevant and fresh
  • Reporting & Optimisation

  • Report weekly on influencer performance, including direct impact on leads and member growth
  • Optimise campaigns based on what's working and scale repeatable playbooks across new markets
  • Share content, insights, and best practices with the broader marketing and studio teams
  • To secure an interview, you should possess the following :

  • 2–4 years of experience in influencer marketing and social-led campaigns
  • Proven ability to source, brief, and manage creators at scale
  • Strong communication and negotiation skills — you're clear, warm, and commercially aware
  • Excellent organisational skills with a structured, self-driven workflow
  • Familiarity with tracking tools (UTMs, affiliate links, and influencer platforms)
  • Understanding of performance marketing metrics (CPE, CPC, ROAS, etc.) is a plus
  • Available for AUS and US timezone overlap to align with global team and studio launch schedules
  • Bonus Points For
  • Experience with a fitness, wellness, or lifestyle brand

  • Hands-on work with content repurposing or UGC whitelisting
  • Eye for content — you know what performs, and what fits the brand
  • What Success Looks Like

  • A growing roster of trusted creators and partners that align with Pronto's premium-yet-accessible vibe
  • Influencer and UGC content that's repurposed across paid, organic, and studio marketing
  • Clear attribution between influencer activity and new member acquisition
  • Local studios become known through trusted voices, not just paid ads
  • Sound like your kind of role?

    Apply now and help us grow a community-powered brand, one great partnership at a time.

    This is a full-time remote position, working Monday-Friday. Although there is some flexibility with the work schedule, you will need a few hours each day in both the US and AUS time zones to collaborate with international colleagues (i.e. 7am-11am and 3pm-7pm SAST).

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    Marketing Specialist • WorkFromHome, Eastern Cape, South Africa

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