Lead Creative Strategist Copywriter

Location : Johannesburg (Bryanston)

Work model : Fully in-office

Salary : Market-related

Why youd want to work here...

Award-winning impact-driven agency working across Africa

Work with leading global brands on campaigns that drive real social and business results

Exposure to strategic creative and executional development across multiple industries

Real growth opportunities strong performers move up fast

• Passionate hands-on team where ideas are valued and ownership is encouraged
• Profit share - once youve been with the business for 6 months (half paid out in Dec quarter in April amd another quarter in June)

About our client...

Our client is an award-winning pan-African through-the-line agency making real impact across experiential marketing activations PR corporate communications and digital . Their work drives purpose behaviour change and brand love across the continent always blending creativity with measurable social and commercial outcomes.

Theyre looking for a Lead Creative Strategist / Copywriter who can bridge data insight and emotion someone whos just as comfortable unpacking a complex brief as they are crafting the line that brings it all to life. This is a pivotal role that combines creative strategy storytelling and hands-on copywriting to drive high-impact campaigns from idea to execution.

What the job involves...

Leading creative strategy for major through-the-line and BTL campaigns across Africa

Translating insights cultural trends and brand data into powerful creative territories and narratives

Concepting campaign ideas in partnership with Creative Directors Designers and Producers

Crafting compelling copy from campaign lines and manifestos to activations scripts and digital content

Building and presenting strategic and creative decks that connect the dots between insight strategy and idea

Acting as a trusted strategic partner to clients helping shape messaging positioning and storytelling direction

Partnering with account and production teams to ensure creative excellence through all stages of delivery

Tracking campaign results and identifying opportunities to optimise for greater impact

What you need to be considered...

610 years experience in creative strategy brand strategy or copywriting ideally within a BTL or activations-led agency

Strong background in copywriting able to write powerfully persuasively and with purpose

Deep understanding of consumer behaviour cultural trends and media platforms (especially across African markets)

Experience developing and executing integrated campaigns that span experiential social and traditional channels

Excellent storytelling writing and presentation skills

Comfortable presenting to clients and inspiring teams with your thinking

Strong collaboration skills able to bring creative and strategic minds together seamlessly

Highly organised proactive and able to juggle multiple projects with tight deadlines

Bonus points if you...

Have experience in purpose-led social impact or cause-marketing campaigns

Can demonstrate success in activation or behaviour-change work

Have exposure to multiple African markets and cultures

Have led or mentored junior strategists or writers

Are confident using insight tools (social listening research platforms analytics)

Key Skills

Presentation Skills,Marketing,Proofreading,Copy Editing,Adobe Creative Suite,Multichannel Marketing,SEO,Alternative dispute resolution,Copywriting,Creative Writing,Branding,Writing Skills

Employment Type : Full Time

Experience : years

Vacancy : 1