SU - AI Content Marketing & Digital Marketing Specialist

AI Content Marketing & Digital Marketing Specialist

Location: South Africa

Salary Range: 1000 - 3000 USD

Role Description:

The AI Content Marketing & Digital Marketing Specialist is responsible for planning, creating, and optimizing content across digital platforms using both traditional strategies and AI-powered tools. This role combines creative storytelling with data-driven digital marketing to drive brand awareness, engagement, lead generation, and conversions. The ideal candidate is a tech-savvy marketer who understands how to use AI tools to streamline content creation, SEO, campaign execution, and performance tracking.

Key Responsibilities:

• Develop and implement content marketing strategies using a mix of human and AI-assisted tools.
• Plan, create, and publish engaging content across platforms (blogs, social media, email, landing pages, video scripts, etc.).
• Use AI content generation tools (e.g., ChatGPT, Jasper, Copy.ai, Writesonic) to accelerate content ideation and production.
• Optimize content for SEO using AI tools like Surfer SEO, SEMrush, or Clearscope.
• Manage digital campaigns across email, social media, search, and display channels.
• Analyze campaign data and adjust strategies to improve performance (traffic, engagement, conversion).
• Coordinate with designers, video editors, and developers to execute campaigns.
• Monitor trends in AI and marketing to implement new strategies and tools.
• Maintain content calendars, campaign timelines, and reporting dashboards.
• Ensure brand consistency, voice, and compliance across all digital assets.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience).
• 2–4 years of experience in content marketing, digital marketing, or a similar role.
• Strong copywriting and content creation skills across different formats and channels.
• Proficiency in using AI tools for content creation and optimization (e.g., ChatGPT, Jasper, Grammarly, Canva Magic Write).
• Solid understanding of SEO, social media algorithms, email marketing, and content performance metrics.
• Experience with marketing platforms like HubSpot, Mailchimp, Meta Ads, Google Ads, and Google Analytics.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong analytical, creative, and communication skills.

Preferred Skills:

• Experience with WordPress, Webflow, or CMS platforms.
• Familiarity with AI image generation tools (e.g., Midjourney, DALL·E) for visual content support.
• Knowledge of A/B testing, CRO, and marketing automation.
• Basic understanding of HTML/CSS or landing page builders.
• Experience working in B2B SaaS, e-commerce, or tech-driven industries is a plus.

Details:

• Independent contractor agreement paid 2x monthly.
• Client has a desire for long term commitment.