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Senior Digital Marketing Specialist
Office BeaconSouth Africa30+ days ago
Job descriptionExperience with Google and Bing’s services, including Analytics and Webmaster Tools Functional understanding of HTML and CSS, and the ability to work with back-end SEO elements Proven success in link-building and viral strategies Understanding of search engine trends and the ability to develop optimization strategies to increase website search engine results rankings
Job Description
- Developing and executing SEO strategies, including content strategy, link building, and keyword strategy
- Optimizing copy and landing pages for search engine optimization
- Performing ongoing keyword research and implementing content recommendations for organic SEO success
- Managing all SEM campaigns on major search engines such as Google, Yahoo, and Bing to maximize RO
- Executing tests, collecting and analyzing data, and identifying trends and insights to achieve maximum ROI in paid search campaigns
- Tracking, reporting, and analyzing website analytics and PPC initiatives and campaigns
- Monitoring search terms, rankings, and analytics to assess the performance of client websites and make recommendations for improvement
- Programming in HTML, CSS, and JavaScript to ensure the site is accessible and easy to follow
- Making technical recommendations to developers and ensuring site speed optimization
Minimum Required Qualifications