Senior Digital Marketing Specialist

Job Description

• Developing and executing SEO strategies, including content strategy, link building, and keyword strategy
• Optimizing copy and landing pages for search engine optimization
• Performing ongoing keyword research and implementing content recommendations for organic SEO success
• Managing all SEM campaigns on major search engines such as Google, Yahoo, and Bing to maximize RO
• Executing tests, collecting and analyzing data, and identifying trends and insights to achieve maximum ROI in paid search campaigns
• Tracking, reporting, and analyzing website analytics and PPC initiatives and campaigns
• Monitoring search terms, rankings, and analytics to assess the performance of client websites and make recommendations for improvement
• Programming in HTML, CSS, and JavaScript to ensure the site is accessible and easy to follow
• Making technical recommendations to developers and ensuring site speed optimization

Minimum Required Qualifications