Overview
Our client is looking for a Social Media Manager who will be responsible for developing and executing a comprehensive social media strategy that enhances brand awareness, drives traffic to the restaurant, promotes engagement and ultimately increases reservations and customer loyalty.
Responsibilities
- Develop and implement a social media strategy aligned with business goals
- Manage day-to-day social media content (photos, videos, stories, reels, etc.) across platforms (Instagram, Facebook, TikTok, X / Twitter, Threads, etc.)
- Plan and schedule posts using social media tools (e.g. Later, Hootsuite, Buffer)
- Collaborate with chefs, staff and marketing team to showcase new menu items, events and behind-the-scenes content
- Respond to customer messages, reviews, comments and tags in a timely, brand-appropriate voice
- Track KPIs and produce performance reports (engagement, reach, growth, etc.)
- Monitor trends, memes and competitors to identify new content opportunities
- Coordinate with photographers, influencers and PR as needed
- Support digital campaigns including promotions, seasonal launches or partnerships
Requirements
Proven experience in managing social media for hospitality, food & beverage or lifestyle brandsStrong understanding of platform-specific content strategies and trendsExcellent copywriting, visual storytelling and communication skillsProficiency in design tools (e.g. Canva, Adobe Suite) and analytics (e.g. Meta Insights, Google Analytics)Basic photo and video editing skills (for quick-turnaround content)Strong organizational and time-management abilitiesComfortable working independently with limited oversightPassion for food, hospitality and building communityPreferred Qualifications
2 years in social media marketing or digital content creationExperience working with restaurants or hospitality businessesFamiliarity with paid social campaigns and ad platformsExperience working with UGC, influencers or community managementKey Skills
Marketing , Google Analytics, Photography, Facebook Advertising, Hootsuite, Social Listening, Content Development, SEO, Adobe Photoshop, Social Media Management, Copywriting, Content Management
Employment Type : Full-time
Experience : years
Vacancy : 1
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