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Product and Lifecycle Marketing Lead- Durban

Product and Lifecycle Marketing Lead- Durban

KudaDurban, KwaZulu-Natal, South Africa
1 day ago
Job description

Job title : Product and Lifecycle Marketing Lead - Durban

Job Location : KwaZulu-Natal, Durban

Deadline : December 06, 2025

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  • We’re now looking for a Product and Lifecycle Marketing Lead to own how we communicate product value to customers. Reporting into our VP Marketing, you’ll shape go-to-market strategy for new features, lead lifecycle (CRM) marketing to drive activation and retention, and manage a growing team that brings our product story to life.

Responsibilities

  • Lead the go-to-market (GTM) strategy for all new product launches, ensuring clear positioning, messaging, and multi-channel campaigns
  • Own the lifecycle marketing strategy (email, push, in-app), mapping user journeys and defining experimentation strategies to drive activation, feature adoption, retention, and reactivation
  • Lead and mentor a team of four people with scope to grow, covering product marketing and CRM execution, setting clear goals and creating development opportunities
  • Collaborate with Product, Performance Marketing, Brand & Comms, and Customer Experience to ensure customers are at the heart of all GTM and lifecycle plans
  • Conduct and oversee market research, customer interviews, and competitor analysis to uncover insights and shape messaging
  • Translate product features into customer value, creating compelling communications across all touchpoints
  • Manage tooling (e.g. Iterable) and processes to ensure lifecycle campaigns are data-driven, measurable and optimised
  • Partner with Product and BI & Analytics teams to surface behavioural events and user attributes in the CRM platform - enabling timely, personalized communications, and robust segmentation
  • Define and report on KPIs such as activation, retention, churn reduction, NPS, and feature adoption
  • Act as the voice of the customer in leadership discussions, ensuring product and marketing strategies align with customer needs

    • Requirements

  • 7+ years of experience in product marketing, lifecycle marketing or related roles, with proven success in driving adoption and retention
  • Strong track record of planning and executing GTM strategies for digital products
  • Hands-on experience with lifecycle marketing tools (Iterable or similar) and an understanding of marketing automation
  • Exceptional storytelling skills : able to translate product features into customer benefit with clarity and creativity
  • Analytical and data-driven with the ability to design experiments, interpret results, and iterate
  • Experienced leader, able to manage, coach, and grow a team
  • Strong collaboration skills : able to build consensus across Product, Brand, Comms and Growth
  • Fintech or app-first consumer tech experience in African markets is an advantage
  • Administrative / Management jobs

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    Product And Lifecycle Marketing Lead • Durban, KwaZulu-Natal, South Africa