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Senior Data Analyst : Acquisition (Western Cape)

Flash GroupZA

5 days ago

Job description

Job title : Senior Data Analyst : Acquisition (Western Cape)

Job Location : Western Cape,

Deadline : October 24, 2025

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Job Role :

The Senior Data Analyst role is responsible for analysing the customer acquisition funnel, ensuring SIM distribution translates into quality activations and long-term customer value. This role provides insights into inflow performance, early lifecycle stickiness, and channel effectiveness.

By translating data into actionable recommendations, the role supports strategic growth, campaign optimisation, and operational efficiency.

Responsibilities :

Analyse the full acquisition funnel from SIM distribution to activation to recharge.

Measure and report on activation quality and identify fraudulent or non-productive activations.

Track early lifecycle performance (0–6 months), including recharge timing, frequency, and ARPU ramp-up.

Build dashboards to monitor acquisition KPIs such as conversion %, stickiness, and inflow ARPU.

Evaluate channel and campaign performance, identifying which sources deliver quality customers.

Provide insights into ROI of acquisition incentives (e.g., CIB payouts, tiered SIM rewards).

Profile customers at the point of acquisition to predict long-term retention and value.

Partner with Retention Analyst to link acquisition sources with churn outcomes.

Deliver monthly Acquisition Health Reports with insights and recommendations.

Work with Brand and Campaign teams to guide targeting and onboarding strategies.

Support operational teams with real-time acquisition insights to improve field performance.

Contribute to strategic planning by highlighting acquisition opportunities and risks.

Requirements

Requirements :

Bachelor’s degree in data Analytics, Statistics, Economics, or related field (preferred but not mandatory if proven experience exists).

Minimum 5 years’ experience in data analysis, preferably within telecoms, FMCG, or financial services.

Advanced proficiency in SQL, Python or similar for data extraction and analysis.

Strong ability to design dashboards and reports in BI tools (Power BI, Tableau, Qlik).

Knowledge of telecom acquisition metrics (activations, inflow ARPU, CIB incentives, SIM-to-revenue conversion).

Strong grasp of data governance and compliance in customer acquisition environments (KYC, fraud detection).

Ability to perform statistical analysis, segmentation, and funnel modelling.

Excellent written and verbal communication skills for translating insights into actionable recommendations.

Competencies / Attributes :

Analytical Thinking – Quickly interprets complex data to identify trends and opportunities.

Problem Solving – Anticipates challenges and develops practical, data-backed solutions.

Attention to Detail – Ensures accuracy and integrity of analysis and reporting.

Business Acumen – Understands the commercial drivers behind acquisition performance.

Collaboration – Works effectively across teams.

Communication – Translates technical insights into clear, actionable business language.

Adaptability – Adjusts to fast-changing priorities and competitive market conditions.

Proactivity – Anticipates performance gaps and flags them before they escalate.

Stakeholder Influence – Persuades decision-makers through evidence-based recommendations.

Results Orientation – Focused on delivering measurable impact in acquisition quality and volume.

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