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Growth Engineer AI (Sample Profiles)

Growth Engineer AI (Sample Profiles)

SomewhereCape Town, Western Cape, South Africa
2 days ago
Job description

Role Overview

We’re seeking a Growth Engineer to own the entire customer acquisition funnel for a single product category from the first ad impression to the post-purchase experience.

You’ll be the architect of scalable growth systems for your product category building AI-powered workflows that seamlessly connect pre-click creative strategy with post-click conversion optimization. Think of this as running a business within a business – you’ll have complete ownership of growth for your product line.

As a single-person growth team for your category you’ll use AI tools as your force multiplier building custom Claude Projects and GPTs specific to your product, creating automated research systems and developing testable frameworks. You’ll go deep on your product’s unique customer psychology use cases and market position to unlock growth opportunities others would miss.

This role is perfect for someone with entrepreneurial DNA who wants to learn how to build and scale a focused growth engine from the inside out. We’ll give you the playground resources and mentorship to develop those skills while driving massive growth for your product category.

Key Responsibilities

Pre-Click Engineering

  • Build AI-powered research systems to mine customer insights specific to your product's audience
  • Create custom GPTs / Claude Projects trained on your product's unique selling points, customer objections and use cases
  • Design and test creative hypotheses across formats tailored to your product's customer journey
  • Develop a comprehensive swipe file of competitors and adjacent brands in your category
  • Partner with designers and editors to rapidly test and scale winning creative concepts for your product

Post-Click Engineering

  • Architect landing page systems (e.g., listicles advertorials etc.) optimized for your product's specific customer psychology
  • Test multiple offer structures to find the optimal configuration for your product (bundles, single products, GWP, tiered discounts)
  • Build AI workflows for generating product-specific story-driven sales copy at scale
  • Create conversion optimization playbooks unique to your product's purchase patterns
  • Own your product's entire post-click experience from landing page through checkout and post-purchase

    • Deep Product Mastery

  • Become the company expert on your product category's customers, competitors, and market dynamics
  • Develop an intimate understanding of why people buy your product and what prevents them from buying
  • Create a comprehensive Growth Engine for your product that includes all strategies, workflows, and learnings
  • Build category-specific testing methodologies that account for your product's unique characteristics
  • Design dashboards and reporting specific to your product's KPIs and growth levers

    • Systems & Scale (for Your Product)

  • Build a comprehensive Growth Engineer AI for your product category with embedded strategy and workflows
  • Create templates, SOPs, and frameworks that enable rapid scaling of winning tests
  • Document everything so your growth engine could theoretically run without you
  • Develop product-specific best practices based on systematic testing
  • Eventually train and manage specialists to help scale your product's growth engine

    • You’ll Thrive in this Role if :

  • You’re excited about going deep on one product and becoming the world's expert on its growth
  • You want to feel like you’re running your own business with full ownership of outcomes
  • You see AI as a superpower and are already building custom workflows with Claude / GPTs
  • You have a builders mentality, you’d rather create a system than execute a task twice
  • You're obsessed with understanding your specific customer at a psychological level
  • You can own both creative and analytical work without needing to specialize
  • You love the idea of complete ownership – your product's success or failure is on you
  • You think in systems and frameworks but customize them for your specific context
  • You're planning to start your own business someday and want to learn by owning a product line
  • You can ship fast and iterate without getting precious about any individual test
  • You get energy from seeing direct impact your work immediately affects revenue
  • You want to build something you could hand off to a team once it’s systematized

    • You’ll Hate this Role if :

  • You prefer being a generalist working across many products rather than going deep on one
  • You want to focus on just creative OR just conversion, not both
  • You’re uncomfortable with AI tools or see them as threatening rather than empowering
  • You need extensive resources, big budgets, or large teams to be effective
  • You don't want the pressure of owning a product line's entire growth outcomes
  • You prefer following proven playbooks over creating custom systems for your product
  • You're not interested in becoming an expert on one specific customer segment
  • You need constant supervision, validation, or structured processes
  • You want variety in products / projects rather than deep focus on one category
  • You see documentation and systematization as boring rather than high-leverage activities

    • Qualifications

  • 3-5 years in growth marketing, performance marketing, or related roles (DTC strongly preferred)
  • Proven track record of driving measurable growth with limited resources
  • Demonstrated AI proficiency : you already use Claude Projects, custom GPTs, and AI workflows daily
  • Experience across the full funnel from creative strategy through conversion optimization
  • Strong analytical skills with experience in GA4, Shopify, Meta Ads Manager, and testing tools
  • Excellent copywriting abilities or proven experience directing AI to produce high-converting copy
  • Systems thinking with examples of frameworks or playbooks you've created
  • Experience with both paid social (Meta, TikTok) and landing page optimization
  • Understanding of unit economics (CAC, LTV, AOV) and how to optimize for profitability
  • Ability to go deep on product knowledge and customer psychology
  • Bonus : Experience with supplements, health / wellness, or subscription businesses
  • Bonus : Technical skills (basic HTML / CSS, tracking implementation, automation tools)
  • Bonus : Experience managing a product line or P&L responsibility
  • Willingness to travel to Bend or other west coast locations 1-2 times per year for on-site meetings

    • Employment Type : Full Time

    Experience : years

    Vacancy : 1

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