Account Manager – Digital Marketer

marketing.

• Experience : 3+ years experience in social media and digital marketing.

Account Manager Roles and Responsibilities :

Strategic Account Management

• Act as the primary point of contact between client(s) and the agency, ensuring clear communication and alignment on goals
• Develop and execute a monthly strategy to meet the invoicing target, utilising the available budget effectively and efficiently.
• Proactively identify opportunities for any ad hoc projects to increase monthly invoicing revenue.
• Plan and implement campaigns that align with client(s) core pillars.

Budget and Financial Oversight

• Manage the fixed monthly marketing budget and allocate any remaining ‘kitty’ strategically for additional campaigns and projects.
• Monitor spend vs. revenue generation to ensure all financial targets are met.
• Approve and track expenditures related to campaigns, ensuring no overspending occurs.
• Maintain accurate records of monthly financial performance, including underspend carryovers or adjustments to align with annual targets..

Campaign and Project Management

• Oversee the execution of fixed monthly deliverables, including but not limited to :
• Social media posts, community management, mailers, and boosted content strategies.
• SEO-optimised articles and website updates.
• Monthly email campaigns and lead generation initiatives.
• Coordinate the production of ad hoc deliverables, such as brochures, videos, advertorials, and competitions, ensuring on-time delivery and high quality.
• Collaborate with designers, writers, and media specialists to ensure all assets align with client(s) brand standards.

Client Relations and Communication

• Maintain regular, transparent communication with client(s) through weekly status meetings and updates.
• Address client(s) feedback and requests promptly, ensuring continuous satisfaction.
• Prepare and present detailed monthly performance reports, including campaign outcomes, engagement metrics, and financial results.

Content and Collateral Management

• Develop and manage content calendars for social media, email marketing, articles and publications.
• Review and approve all creative briefs, ensuring alignment with brand guidelines and strategic objectives.
• Coordinate the production and distribution of press articles and advertisements in industry-relevant publications.

Team Leadership and Collaboration / CMS

• Act as a central coordinator between the agency team, client(s), and external vendors.
• Ensure all stakeholders are aligned on project goals, timelines, and deliverables.
• Provide guidance and mentorship to junior team members where necessary.
• Effective time management and tracking.

Performance Tracking and Reporting

• Compile and analyse campaign performance metrics, offering actionable insights for continuous improvement.
• Track ROI on campaigns and projects, providing feedback to optimise future efforts.
• Monitor website traffic, email engagement, and social media analytics to identify trends and areas of opportunity.

Additional Account Management (Future)

• Prepare to take on an additional client account(s) in the near future, ensuring scalability in workload and resource allocation.
• Establish processes to seamlessly manage multiple accounts without compromising the quality of service..

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