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Strategist (E-Commerce)
Strategist (E-Commerce)Fmg Digital • WorkFromHome, Mpumalanga, South Africa
Strategist (E-Commerce)

Strategist (E-Commerce)

Fmg Digital • WorkFromHome, Mpumalanga, South Africa
4 days ago
Job description

Location : Remote (South Africa-based) Full-Time| Department : Performance Creative Salary : Competitive with Monthly Performance Incentive At FMG Digital, we're one of SA's fastest-growing performance marketing agencies, working with e-commerce brands in beauty, fashion, wellness, and skincare.

In 3 years, we've scaled 60+ brands by up to

  • %.

Now we're looking for a new breed of creative strategist.

What You'll Actually Do

  • You will own % of creative strategy across 5-8 e-commerce brands.
  • Deeply understand each brand's product, customer, and market position.
  • Analyze ad performance (ROAS, CTR, CAC, scroll / watch time) to spot trends.
  • Come up with hooks, angles, and offers that drive sales.
  • Write ad copy, headlines, UGC scripts, and testable creative ideas.
  • Create briefs for the creative team to execute on.
  • Collaborate with a video editor and UGC creators to bring your video ideas to life.
  • Work closely with a media buyer who launches and scales your ads.
  • Reporting into and brainstorming alongside our Creative Director.

    • What We're Looking For

  • You live and breathe e-commerce.
  • You understand the difference between a pretty ad and a profitable one.
  • You have strong taste and good instincts.
  • You know why an ad performs and how to improve it.
  • You are a builder, not a bottleneck.
  • You write, design, and adapt quickly; you take ownership.
  • You treat the brands you manage like your own.
  • You are open to training and growth, but you come with hunger and curiosity.

    • Minimum Requirements

  • Years in a creative, ad, and e-commerce marketing role.
  • Strong grasp of performance marketing metrics (ROAS, CTR, CPA, etc.).
  • Comfortable writing hooks, primary text, and ad copy.

    • Bonus If You…

  • Know CreativeOS, Foreplay, or Motion.
  • Have directed or shot UGC content.
  • Use ChatGPT, Midjourney, or AI tools to increase your output.
  • Want to grow into a Senior Strategist or Pod Lead as we scale.

    • What You Get at FMG Digital

  • Training and SOPs from one of the most performance-focused creative teams in SAA.
  • Creative Director who collaborates with you, not micromanages.
  • Full access to UGC creators, editors and media buyers so you can focus on ideas and strategy.
  • A results-first culture.
  • No timesheets, just creative that wins.
  • Room to grow fast in a performance-driven, no-fluff environment.

    • How to Apply

    Click \"Easy Apply\" and our team will reach out to you if we feel you are a good fit for this role.

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    Strategist • WorkFromHome, Mpumalanga, South Africa

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