Brand Manager (Skincare)

Overview

Job Description : Brand Manager

Position : Brand Manager

Department : Marketing

Location : Cape Town

Reporting to : Marketing Manager

Responsibilities

Key Responsibilities

Business Performance

• Formulation of brand strategy and long-term growth plans to drive market share growth.
• Establishment of brand activities (trade marketing, media, new launches etc.) to drive market share growth.
• Be a custodian of the brand image in SA and must maintain brand equity and brand integrity at all times.
• Develop, communicate, and share the marketing vision within the organization to ensure the strategy is executed impeccably and timeously in the market.
• Analysis of brand strategy and performance and effect changes as needed.
• Using historical performance, accurately set and achieve annual wholesale budgets for the brands and formulate plans to drive sell-out and alleviate any sales deficits.
• Effectively set global sell out targets for the brands with the sales team.
• Effective adaption of global strategies to suit the SA market and to meet the retailer’s expectations.
• Effective and regular business reviews to ascertain challenges and opportunities.
• Together with Marketing Manager, monitor retail prices in the market to ensure the brand remains competitive, while at the same time monitoring brand ex works and forex trends and formulating strategies to manage pricing effectively.
• Together with the sales team, manage distribution and review to ensure that the brand follows international guidelines and strategy, at the same time ensuring that doors deliver ROI by reaching minimum turnover levels.
• Inventory management to ensure brand stock levels in house meet both the brand and organisational requirements, including accurate promotional forecasting.
• Brand reporting

Stakeholder engagement and management

Budget and Financial Management

Competencies

Skills

Minimum Requirements / Qualifications

Business / Marketing degree

5 years relevant experience in the cosmetics industry

Must have experience in building make-up and skincare brands

Prestige Cosmetics Group is an equal employment opportunity company that is committed to diversity.

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