Lead Generation Specialist

Lead Generation Specialist – Use Video Prospecting to Build Pipelines

Tired of cold calling strangers who hang up on you? Want to actually build relationships with founders via personalized video outreach? Here’s what most sales / BD roles won’t tell you : most companies expect generic messages per day, spam LinkedIn, and hit dial times hoping someone picks up. They care about activity metrics, not actual relationships or revenue. We do the opposite.

HFBAC is a UK‑based boutique consultancy helping bootstrapped founders build Chemistry First teams. In this role you’ll use personalized video prospecting (Loom / Hippo Video) to reach UK / US founders, build genuine relationships, and book 8‑12 discovery calls per month for Helen (founder).

Payment : Monthly via Wise transfer to your SA bank account. Start Date : January 27. Commission (Month 6+) : 5‑10 % of revenue from clients you source.

Responsibilities

• Fill Helen’s discovery call calendar with qualified founder leads using personalized video outreach.
• Follow a weekly outreach rhythm : Monday – research target founders on LinkedIn; Tuesday‑Thursday – record personalized videos (10‑15 seconds each) and send them; Friday – send personalized LinkedIn connection requests.
• Weekly output includes : personalized videos sent, LinkedIn connections made, thoughtful comments on founder posts, 8‑12 DM conversations with warm leads, and 8‑12 discovery calls booked per month.
• Promote HFBAC workshops (Co‑Founder Quest, Hiring Blueprints, etc.) : drive lead‑magnet downloads, manage ConvertKit email sequences, and convert workshop attendees into discovery calls.
• Qualify leads from outreach, book them onto Helen’s calendar, send pre‑call questionnaires, brief Helen before each call, and follow up post‑call (thank‑you, next steps, nurture).

Qualifications & Experience

Working Pattern & Hours

Hours per week : Flexible scheduling. UK Overlap : 2‑3 hours for weekly strategy call with Helen.

Typical Week : Video prospecting + 6‑8 hrs workshop promotion + 6‑8 hrs discovery call pipeline. Weekly Rhythm : Monday – research; Tuesday‑Thursday – video recording and LinkedIn engagement; Friday – 60‑min strategy call with Helen.

Growth Path

Start part‑time, grow to full‑time (40 hrs, £?? per month). Month 9+ – hire a second Lead Gen, you become Team Lead.

How to Apply

Application Deadline

January 10. Interviews : January 13 – February 7. Apply now if you’re ready to build pipelines via video, not cold calls.

About HFBAC

HFBAC (Hiring For and Building Awesome Companies) is a UK‑based boutique recruitment consultancy specializing in founding team builds for bootstrapped startups and scale‑ups. We use our proprietary Chemistry First methodology to help founders hire for culture fit, not just CV.

We’re not a high‑volume agency – we’re selective, relationship‑driven, focused on long‑term success. Helen Sanders (Founder) has 20+ years recruitment experience, including 8 years as a BBC sports commentator where she learned that winning teams have chemistry, not just individual talent.

We are an equal‑opportunity employer. We value diversity and are committed to creating an inclusive environment.

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