Marketing Manager

About RedCloud

RedCloud is leveraging AI-powered technology to break down the barriers to fair and profitable trade.

RedCloud's Intelligent Open Commerce Platform connects FMCG Brands, Distributors, and Local Merchants on a single, equitable marketplace, empowering them with real-world insights and data to help them make better decisions. Open Commerce enables new opportunities for everyone, connecting buyers & sellers to efficiently get quality products into the hands of consumers everywhere.

The company comprises a highly diverse, dynamic team of driven talented people from over twenty different countries, speaking multiple languages, with a physical footprint in Africa, Europe, and Latin America.

Job Summary

We are seeking a highly skilled and experienced B2B Marketing Manager to join our team. The ideal candidate will be responsible for driving the company's growth through strategic marketing initiatives, focusing on collaboration with the sales team to optimize pipeline growth, lead generation, MQL to closed-won tracking through HubSpot, comprehensive reporting, and ABM strategies.

Responsibilities

• Collaborate with Sales Team : Work closely with the sales department to align marketing strategies with sales objectives, ensuring a cohesive approach towards pipeline growth and revenue targets.
• Lead Generation : Develop and execute effective lead generation campaigns across various channels, including digital marketing, email marketing, content marketing, events, partnerships, and ABM initiatives.
• MQL to Closed-Won Tracking : Implement and manage lead scoring systems to accurately track MQLs through to closed-won opportunities. Utilise HubSpot or similar CRM platforms to monitor lead progression and optimise the sales funnel.
• Account-Based Marketing (ABM) : Develop and implement ABM strategies to engage key target accounts, personalise marketing efforts, and drive revenue growth. Work closely with sales to identify target accounts, create account-specific marketing plans, and measure the success of ABM campaigns.
• Content Development : Oversee the creation of high-quality marketing content tailored to different stages of the buyer's journey, including blog posts, whitepapers, case studies, eBooks, webinars, and personalised content.
• Campaign Management : Plan, execute, and optimise multi-channel marketing campaigns to drive engagement, generate leads, and support sales efforts. Monitor campaign performance and adjust strategies as needed to maximise ROI.
• Analytics and Reporting : Establish key performance indicators (KPIs) for marketing campaigns and initiatives. Generate regular reports to track progress against goals, identify areas for improvement, and provide actionable insights to stakeholders.

Competencies

Market and Consumer Insights

Strategic Thinking and Planning

Communication & Collaboration

Project and Vendor Management

Omni Marketing Channel and Brand Expertise

Stakeholder Management

Key Skills & Experience

Check out the links below to see what our CEO Justin Floyd has to say about our plans for growth for the year ahead, and to see our latest video on the mission we’re on!

RedCloud I We're growing!

RedCloud I Red101 App I Open Commerce