Social Media Specialist

Social Media Specialist – Scale Army Careers

Location : Fully Remote | 9 AM - 5 PM EST

Role Overview

The Social Media Specialist will turn long‑form real‑estate content into high‑impact short‑form videos, manage daily social media activity, and engage with a highly valuable audience. The role requires experience within the real‑estate industry and the ability to convert complex topics into platform‑native content. The specialist will use AI tools to repurpose videos, design posts, manage posting schedules, and handle DMs across multiple platforms with a strong focus on attracting quality leads.

Key Responsibilities

• Use AI tools to convert long‑form videos into 30–90 second short‑form clips for platforms such as YouTube Shorts, TikTok, Instagram Reels, and Facebook.
• Identify strong hooks, key takeaways, and high‑impact moments to create compelling short‑form content.
• Design appealing social media posts and thumbnails aligned with brand tone and audience.
• Build and manage a consistent content calendar across Instagram, Facebook, TikTok, YouTube, and X.
• Optimize posts through captions, hashtags, and timing to engage the right audience.
• Write educational captions tailored to real‑estate investors, home buyers, and high‑net‑worth individuals.
• Collaborate with the client to maintain accuracy in real‑estate terminology.
• Use storytelling to position the brand as a trusted resource in the real‑estate industry.
• Track performance and provide actionable recommendations to improve content strategy.
• Use AI tools for ideation, caption drafting, hook generation, and content repurposing while ensuring quality control.
• Provide updates on best‑performing content and lead quality across platforms.

Qualifications

Experience

Skills

What Success Looks Like

Opportunity

This role offers the opportunity to work closely with an established real‑estate professional whose content already resonates with high‑value audiences. The position allows creative experimentation with AI, storytelling, and format testing while contributing directly to lead quality and real business outcomes.

Application Process

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