Social Content Strategist | Cape Town (Hybrid)

Honor Search LtdWorkFromHome, Wes-Kaap, South Africa

6 days ago

Job description

Social Content Strategist | Cape Town (Hybrid)

A creative-meets-analytical role focused on shaping ad creative strategy for Meta (Facebook & Instagram) campaigns. The strategist turns performance insights into scroll-stopping ad copy, video scripts, and creative concepts that drive measurable results. Collaboration across creative, production, and performance teams is key. It’s about driving performance through content.

⭐ Hybrid - 2 days in office, 3 days at home

⭐ Part of larger global group

⭐ Financial services, insurance type clients

⭐ R40k - R60k

You’ll be :

Analysing creative and campaign data to extract insights and trends
Developing new ad concepts, angles, and creative briefs based on results
Writing engaging ad copy, headlines, hooks, and UGC-style video scripts
Collaborating with designers, editors, and performance marketers to test and iterate
Managing a creative testing roadmap and document learnings
Staying updated on social media trends and platform best practices

You’ll have :

Proven experience in direct-response social ad copy or short-form video scripting

Strong grasp of Meta ad trends (UGC, testimonials, stories, etc.)

Ability to turn performance metrics into creative insights

Collaborative mindset across creative and performance teams

Portfolio with examples of high-performing social ads or videos

Beneficial :

Experience in finance, insurance, or other performance-driven industries

Background in copywriting, creative strategy, or video production

Understanding of creative testing frameworks (A / B testing, hooks, messaging)

Familiarity with paid-media tools (RedTrack, Everflow, Optimizer)

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Cape Town • WorkFromHome, Wes-Kaap, South Africa