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CRM / Direct Marketing Specialist

CRM / Direct Marketing Specialist

Badger Holdings (Pty) LtdWorkFromHome, Mpumalanga, South Africa
30+ days ago
Job description

Join to apply for the CRM / Direct Marketing Specialist role at Badger Holdings (Pty) Ltd

Remuneration : market-related | Location : Remote Location | Job level : Mid | Type : Permanent | Reference : #BH-378 | Company : Badger Holdings

Overview

We’re Hiring : CRM / Direct Marketing Specialist

Help launch an exciting new Australian pet insurance brand! If you’re a data-driven marketer with a passion for customer journeys and digital engagement, we’re looking for you to join our team as we launch this brand in the Australian market.

In this role, you’ll design and execute multi-channel customer lifecycle campaigns that support acquisition, onboarding, engagement, and retention. You’ll work at the heart of a compliance-conscious, customer-focused marketing team helping us shape meaningful, personalised experiences thatpet parents can trust.

What You’ll Be Doing

  • CRM and Campaign Management : Build and optimise lifecycle journeys (acquisition, onboarding, retention, re-engagement).
  • Deploy BTL campaigns including EDM and SMS to leads and customers.
  • Schedule and manage automated workflows via HubSpot.
  • Ensure compliance with Australian privacy and financial regulations.

Segmentation and Personalisation

  • Analyse customer data to identify trends and targeting opportunities.
  • Develop segmented, personalised messaging to support campaign goals.
  • Use behavioural insights to drive upsell and engagement strategies.

    • Education and Engagement

  • Create campaign content that informs and empowers customers.
  • Tailor messaging by lifecycle stage, ensuring tone and clarity.
  • Collaborate with content teams to maintain accuracy and compliance.

    • Performance and Optimisation

  • Monitor KPIs and campaign performance.
  • Run A / B tests to improve engagement and outcomes.
  • Maintain clean, accurate CRM data for effective targeting.

    • Collaboration and Compliance

  • Partner with marketing, product, and compliance teams on campaign delivery.
  • Contribute to loyalty and referral initiatives.
  • Document workflows and ensure best-practice CRM usage.

    • Where You’ll Work

  • Remote within South Africa or at our office in George, Garden Route.
  • Working hours semi-aligned to Australian time zone : 06 : 00 to 15 : 00 SA time.

    • Why Work With Us?

    At Pacific International Insurance, we’re about pets. Join a team that values innovation, purpose, and creating Soft Landings. You’ll help pet owners across Australia make informed, stress-free decisions about their pets’ health and wellbeing.

    Ready to shape the future of pet insurance with smart, customer-first campaigns? Join us in building a trusted voice for a brand that cares about pets and the people who love them!

    Requirements

    The essentials you’ll need

  • Minimum 3–5 years’ experience in CRM, direct marketing, or lifecycle marketing roles.
  • Hands-on experience with CRM and automation platforms (e.g., HubSpot).
  • Strong understanding of email / SMS marketing, segmentation, and campaign optimisation.
  • Familiarity with compliance in a regulated industry, especially financial services or insurance.
  • Experience working with customer data to drive marketing outcomes and improve retention.
  • Exceptional attention to detail and ability to manage multiple timelines.
  • Discipline and tenacity – comfortable in working across time zones and in a fully remote setting.

    • Bonus points for

  • Diploma in Marketing, Business, Communications, Digital Media, CRM, or a related field.
  • Insurance, financial services, or similar industry background.
  • Familiarity with Australian regulatory environment.
  • Background or passion for pets or animal welfare.
  • Highly organised, with strong project management skills.
  • Values-driven with a strong understanding of compliance and data ethics.

    • Posted on 26 Sep 09 : 30, Closing date 25 Oct

    Seniority level : Mid-Senior level

    Employment type : Full-time

    Job function : Other

    Industries : Insurance

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    Marketing Specialist • WorkFromHome, Mpumalanga, South Africa