The Regional Sales Manager is responsible for overseeing the sales performance of new vehicles across the dealership network. The role involves analyzing sales data, developing strategies to boost sales and ensuring that dealerships meet or exceed their sales targets. The manager works closely with sales teams, providing guidance, training and support to improve sales processes and outcomes.
Key Accountabilities
- 1. Sales Performance Management
Monitor and analyze new vehicle sales performance across all dealerships in your zone identifying trends opportunities and areas for improvement.
Develop and implement sales strategies and initiatives to achieve or exceed sales targets.Track dealership performance against key performance indicators (KPIs) and provide actionable feedback.2. Dealer Support & CoachingProvide direct support to dealership sales teams to enhance their performance including sales training process optimization and best practice sharing.
Conduct regular visits to dealerships to review sales performance and provide coaching and ensure alignment with OEM objectives.Work with dealers to develop local sales strategies and promotions that align with broader Mahindra SA goals.3. Sales Strategy DevelopmentCollaborate with senior management to develop and refine new vehicle sales strategies that align with market conditions and business objectives.
Analyze market trends competitor activities and consumer behavior to inform sales strategies and identify new opportunities.Participate in the planning and execution of national sales campaigns and promotions.4. Performance Reporting & AnalysisPrepare regular reports on sales performance including detailed analysis of sales data market conditions and dealership performance.
Use data-driven insights to identify areas for improvement and develop strategies to address performance gaps.Present findings and recommendations to senior management and other stakeholders.5. Incentive Programs & PromotionsDevelop and manage sales incentive programs to motivate dealership sales teams and drive performance.
Coordinate with marketing to design and implement promotional campaigns that support new vehicle sales.Monitor the effectiveness of incentive programs and promotions making adjustments as needed to maximize impact.6. Market & Competitor AnalysisStay informed about industry trends competitor sales strategies and market dynamics to anticipate challenges and opportunities.
Provide insights and recommendations on pricing strategies product positioning and market entry tactics.7. Customer Experience EnhancementWork with dealerships to ensure that the customer experience is consistent with OEM standards contributing to higher customer satisfaction and retention.
Identify opportunities to improve the sales process from initial customer contact to post-sale follow-up to enhance customer experience and drive repeat business.Minimum Qualification
Bachelors degree in Business Administration, Marketing, Sales or a related field. An MBA or relevant advanced degree is a plus.Experience
At least 5-8 years of work experience within an automotive company.Sales management or a similar role within the OEM or dealership environment.Skills and Attributes
Strong analytical and strategic thinking skills with the ability to translate data into actionable strategies.Excellent interpersonal and communication skills with the ability to influence and motivate sales teams.Proficiency in sales performance management tools and CRM systems.Strong problem-solving abilities and attention to detail.In-depth knowledge of the automotive industry including market trends, customer preferences and competitor activities.Cross functional acumen.#J-18808-Ljbffr
