Overview
We're looking for a Creative Director to lead ad creative strategy across our campaigns. This is an ongoing role where you'll be responsible for ideating, directing, and overseeing the production of high-performing video and static ad creative — primarily for Meta, with expansion to other platforms.
You'll develop creative strategies and ad concepts, come up with fresh angles and hooks — educational content, testimonials, offer-driven ads, problem / solution frameworks, founder stories, and more. You'll direct and oversee video ad production including UGC-style content, talking heads, and mixed-format edits. You'll create briefs, scripts, and storyboards, and you'll be expected to stay on top of what's working across Meta, TikTok, YouTube Shorts, and the broader paid social landscape.
This isn't just about making things look good — it's about making things perform. You'll analyze ad results to inform creative iterations, manage the creative pipeline from concept to delivery, and continuously generate new angles for the same offers and audiences.
Responsibilities
Proven experience as a Creative Director or senior creative strategist in a performance marketing or direct response environment
Deep understanding of what makes ads convert on Meta and paid social — not just what looks good, but what drives action
Strong portfolio of ad campaigns you've directed, with a focus on video creative
Experience producing and directing UGC-style content, influencer-driven ads, and lo-fi formats that perform
Ability to rapidly generate multiple creative angles for the same product or offer
Finger on the pulse — you know what's trending, what's working, and what's about to be played out
Strong storytelling instincts and a sharp eye for pacing, hooks, and retention in short-form video
Experience with creative testing frameworks (hook testing, modular creative, iterative versioning) is a plus
Background in copywriting or direct response marketing is a plus
Familiarity with creative analytics tools and platform-specific ad metrics (hook rate, hold rate, thumbstop ratio) is a plus
Experience working in healthcare, dental, or local service industries is a plus
Ability to edit or mock up rough cuts yourself (CapCut, Premiere, After Effects, etc.) is a plus
Please include examples of ad campaigns you've directed or creative strategies you've developed. We want to see the thinking behind the work — case studies, performance metrics, or creative decks are all welcome.
Benefits
Ongoing, long-term engagement with a team that values creative excellence
Real creative ownership — you lead the strategy, not just execute briefs
Flexible, remote work — work from anywhere on your own schedule
Direct visibility into ad performance so you can see the impact of your work
Collaborative environment where good ideas win regardless of where they come from
Opportunity to shape the creative direction across multiple brands and verticals as we grow
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Creative Director - Performance Ad Creative (Meta & Paid Social) • Queenstown, ZA
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