Performance Marketing Manager

Description

Location: Cape Town

Working Practices: Hybrid | Mondays and Thursday in office and remaining days remote

Working Hours: 07H00 - 15H30 SAST

Contract type: Permanent

Reports to: Head of Performance Marketing

Job Summary:

As the Performance Marketing Manager, you will be responsible for the deployment, management and optimization of the performance marketing strategy, driving leads to meet the acquisition targets for our Partner Universities. You will partner with Marketing Managers to deliver and evolve performance marketing campaigns whilst also regularly reporting on outcomes, insights and opportunities to internal stakeholders

Key Responsibilities:

• Implement and optimise conversion, consideration and awareness performance marketing & advertising campaigns across education brands – driving channel optimization, effective budget management, and opportunity identification
• In partnership with the Marketing and Creative Team, identify and evaluate performance of approved conversion, consideration and awareness creative across multiple criteria including relevant response rates, cost/revenue analysis, Cost per Lead, Cost per Acquisition, qualitative key learnings, and overall results.
• Provide rich performance, vertical and competitor insights to the Head of Performance, Head of Marketing and Creative, and Marketing Managers in a timely way to equip and enrich the performance marketing data.
• Cultivate and utilize media partner relationships to further develop your own skill, as well as drive platform efficiency and best practice utilization.
• Working with Website and Sales teams in lifting quality lead and conversion rates through the end to-end sales funnel analysis aligning to the value proposition of each university.
• Support the Head of Performance Marketing in cultivating a culture of curiosity, innovation and internal capability to deliver outcomes aligned to each specific to each campaign.
• Ensure ad content is relevant and fit for purpose for marketing channels, strategy and audiences, and is utilized effectively.
• Possess a test and learn mindset, presenting rationalized initiatives, and associated methods of reaching the appropriate audiences across the website or marketing channels.

What does success look like?

• Increase of enrolments from marketing channels
• Actionable lead targets achieved
• Alignment of university value proposition across all acquisition funnel touchpoints (advertising, website, sales and student communication channels)
• Channel conversion metrics (through to sale)
• Successful management of internal stakeholders and partners
• Effectiveness (quantified) of key marketing activities
• Effectiveness (quantified) and engagement of key creative assets including video and brochure conversion
• Positive impact on culture, team participation and development
• Conversion improvements in student acquisition funnel (lead generation and nurture to enrolment)