Purpose of the role
To lead and guide design projects working with key contacts and personnel of the sales and design workflows. Occasionally work with, guide, or lead other designers on a project or brief basis. Project manages own or team’s work and pitches, ensuring a high level of communication and collaboration, delivering innovative design solutions on time, on brand and on brief.
Interpret a client’s brand communications strategy and propose creative approaches or solutions that align with that strategy. Produce creative POP designs that enable the business to solicit and secure contracts and pitch as a one-stop shop providing a total print communication solution to clients. Combine artistic talent, POP product design, customer needs, marketing strategies, materials and production methods to create appealing design solutions that are competitive in the marketplace. Offer innovative, creative and well-researched POP solutions with the objective of increasing sales. Collaborate closely with others to translate business goals into unique design, brand and product experiences that create profitability and growth for the company.
Requirements
Duties
Develop and communicate the overall creative vision and output of graphic and 3D design projects across brands and retail. Ensure the design aligns with the brand’s identity, project goals, timings, and target audience. Provide inspiration and concept direction for the project team.
Lead and mentor, offering guidance. Manage workload and complete tasks effectively. Foster a collaborative and innovative design environment.
Create and develop design concepts that meet and exceed the client’s brief and turn it into cost‑effective, production‑friendly solutions. Demonstrate a solid 3D design sense and flexibility through each project. Present ideas and designs to sales for feedback and approval.
Control and be fully accountable of the design process from concept through to final execution and approval. Conduct reviews for feedback at key stages of each project. Collaborate with traffic to ensure that deadlines, budgets, capacity and quality standards are met.
Work directly with sales teams or internal teams to understand their needs and objectives. Present design ideas and rationale, ensuring the vision is accurately represented.
Maintain a high standard of quality design across all outputs. Review and approve designs, ensuring consistency and attention to detail. Ensure projects are properly packaged and rationalised in presentation form.
Stay current with design trends, software, and best practices. Integrate new and innovative ideas into the creative process.
Ensure designs are in line with the brand’s identity and strategic goals. Ensure consistent use of design elements and style guides across all materials.
Collaborate with structural design, DTP, estimating, production, sales and other relevant stakeholders to create cohesive, practical and viable concepts. Work closely with art / creative directors, creative management, and other creatives to ensure the final concept is cohesive.
Tackle design challenges and come up with creative solutions that meet both aesthetic and functional needs.
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Graphic Designer • Durban, KwaZulu-Natal, South Africa