Marketing Manager

Duties :

Own and be responsible for the brand and the Foundation : performance, strategy, creative, outputs and reporting.

Ensuring quality and consistency of all outputs

Creating and managing a budget, in collaboration with the Marketing Director

Implementation of agreed upon and devised strategy on a twofold approach :

Conservation, community, ecological sustainability and upliftment

Commercial (for-profit) division that is inclusive of safari camps and lodges

Drive revenue generation for the brand, opening up new channels for growth

Providing linkage between Brand and Foundation with Foundation inspiring content for brand communications

Consolidating all marketing activities into a unified approach both B2B and B2C

Management of Sales & Marketing integrated system

Ensuring a consistent brand identity across all touch points

Drive brand and Foundation outputs with the internal team (Head of Content, Head of Digital) and agency partners

Creating briefs and briefing teams

Delivering on brand positioning

Delighting luxury high end consumers

Seeing projects from inception through to execution

Collaborate closely with the brand to deliver the Connected Adventure portfolio strategy

Driving database growth with consistent communication strategy

Identify trends and incorporate responses and action plans that will allow the brand to remain competitive and pioneering

Working with the Head of Digital to drive the application and implementation of traditional marketing elements

Digital marketing

Marketing contributions and management

Working with the marketing team for digital review of all electronic resources and platforms including Wetu, fact sheets, maps, infographics etc

Print media development and implementation and correction

Drive quality design

Requirements : Grade 12

Degree / Diploma in Marketing and / or Marketing Communications and / or Brand Management

Minimum 10 years working experience

Experience in Luxury Hospitality

Experience in Conservation (advantageous)

Passion for philanthropy

Experience in both B2B and B2C marketing

Experience in digital and print marketing, content marketing, and social media marketing

Ability to be strategic and have creative judgement

Ability to derive analytical insights and actions from marketing metrics

Strong project management skills

An advanced level of computer literacy with special focus on use of marketing systems, as well as Microsoft Excel, Word, PowerPoint and Outlook

Informed decision-making ability imperative

Ownership and responsibility to drive all brand and Foundation related matters

An excellent knowledge and understanding of the luxury sector and the calibre of clientele that are targeted

A sound ability to both strategize, and execution is key

Commercial focus to drive revenue generation

Have an in depth understanding of marketing, communications and brand strategy

Fully literate and numerate with the ability to perform relevant calculations, statistics, and be able to interpret basic accounts and financial statements and reports

Ability to focus and prioritize

Ability to effectively listen, collaborate, communicate and perform diplomatically with internal and external stakeholders, guests and staff in all situations

Humble, yet driven with a track record of performance

Team player who demonstrates the ability to build and develop successful team

The ability to work through periods of high demand and ready to work on weekends

Ability to work in a fast-paced environment

A passion for the industry, have a positive attitude and the ability to think out of the box

Assertiveness, patience and good organizational skills

A meticulous degree of pride in their personal presentation

A highly self-motivated self-starter

Ability to work independently as well as within a group