Digital Marketing Analyst

Digital Marketing Data Analyst Office-Based (Epping, Cape Town)

Drive data-led marketing decisions for high-impact digital campaigns.

Digital Marketing | R20 000 to R25 000 per month | Office-Based in Epping, Cape Town

About Our Client

Our client is a well-established business located in Epping, Cape Town, known for its strong presence in the digital space and commitment to data-driven strategies. With a focus on performance marketing, the company partners with key industry players to deliver measurable results and online visibility. This is a close-knit team that values analytical thinking, collaborative problem-solving, and operational efficiency.

The Role : Digital Marketing Data Analyst

This role is ideal for a highly analytical individual who thrives on turning numbers into insights. You'll play a pivotal role in compiling campaign performance data, identifying trends, and shaping digital strategies. The purpose of the role is to ensure that marketing efforts are continuously optimized based on reliable data.

Key Responsibilities

Design and maintain professional reports and dashboards

Compile regular reports on paid digital campaigns

Analyze and interpret data from multiple digital sources

Identify trends, patterns, and predictive insights

Make actionable recommendations to improve campaign performance

Maintain and update internal databases and spreadsheets

Prepare insightful presentations for internal and external stakeholders

Collaborate with digital partners to improve online visibility

Identify new business opportunities through data analysis

About You

Degree / Diploma in Marketing, Analytics, or a related field, or extensive relevant experience

Strong analytical skills with excellent attention to detail

Advanced proficiency in Excel

Experience working with Google Ads and Google Analytics

Highly organized, methodical, and able to manage multiple projects

Team-oriented with strong communication skills

Experience in project management will be an advantage