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Paid Ads Manager (South Africa, Latam)

Paid Ads Manager (South Africa, Latam)

SomewhereWorkFromHome, KwaZulu-Natal, South Africa
3 days ago
Job description

Join to apply for the Paid Ads Manager (South Africa, Latam) role at Somewhere .

Paid Media Manager (Facebook Ads Specialist - Healthcare Vertical)

Team : Marketing

Location : Remote (LATAM, South Africa preferred)

Working Hours : Monday to Friday, 9 AM - 5 PM EST (UTC-5)

Employment : Full-Time, Long-Term

Reports To : Senior Marketing Manager

Direct Reports : None

About the Role

We’re looking for a results-driven Paid Media Manager to lead and optimize Facebook and Instagram ad campaigns in the healthcare space. Our clients include med spas, weight loss clinics, and wellness centers across the U.S., and your mission will be to help generate quality leads and boost appointments through smart, data-driven advertising.

Key Responsibilities

  • Strategize, launch, and manage Meta (Facebook & Instagram) ad campaigns for lead generation and e-commerce conversions
  • Optimize performance for key metrics including CPL (Cost per Lead), CPA (Cost per Appointment), and ROAS
  • Run creative and audience testing across multiple accounts to improve performance
  • Analyze data daily to identify issues, uncover insights, and implement improvements
  • Work with internal teams to align campaign strategy with sales funnels and conversion goals
  • Use tools like GoHighLevel and ClickFunnels for CRM, funnel building, and automation
  • Stay current with platform updates, policy changes, and ad trends

Requirements

  • 3-5 years of hands‑on experience running Facebook Ads for local businesses or e-commerce
  • Strong track record of performance and results through Meta Ads Manager
  • Deep understanding of ad campaign structure, retargeting, and conversion-focused strategies
  • Excellent written and verbal English communication skills
  • Personal Facebook account in good standing (for ad account access)
  • Familiarity with tools such as GoHighLevel, ClickFunnels, Zapier, Slack, Loom, Trello, Descript, Canva, Google Docs, Sheets and other standard productivity tools
  • Highly analytical, organized, and self-motivated
  • Full-time availability — no side gigs or multiple jobs
  • Nice to Have

  • Background in healthcare marketing (med spas, weight loss clinics, etc.)
  • Experience with email marketing (Mailchimp, ActiveCampaign)
  • Skills in basic design or video editing (Canva, Adobe, Descript)
  • Copywriting for ads, landing pages, or sales funnels
  • Success Metrics / KPIs

  • Lower CPL and CPA over time
  • Increased campaign ROI and lead conversion rates
  • High client satisfaction and retention
  • Consistent testing and performance improvement
  • Hiring Process

  • Initial screening call
  • Technical interview
  • Paid test task
  • Final interview
  • Timeline : Immediate start — we’re ready when you are.
  • This is a full-time, long-term remote position for someone who’s ready to own results, grow with the role, and make a meaningful impact through paid social campaigns in a high-demand industry.

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