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Paid Media Manager (Facebook Ads Specialist - Healthcare Vertical)
Team : Marketing
Location : Remote (LATAM, South Africa preferred)
Working Hours : Monday to Friday, 9 AM - 5 PM EST (UTC-5)
Employment : Full-Time, Long-Term
Reports To : Senior Marketing Manager
Direct Reports : None
About the Role
We’re looking for a results-driven Paid Media Manager to lead and optimize Facebook and Instagram ad campaigns in the healthcare space. Our clients include med spas, weight loss clinics, and wellness centers across the U.S., and your mission will be to help generate quality leads and boost appointments through smart, data-driven advertising.
Key Responsibilities
- Strategize, launch, and manage Meta (Facebook & Instagram) ad campaigns for lead generation and e-commerce conversions
- Optimize performance for key metrics including CPL (Cost per Lead), CPA (Cost per Appointment), and ROAS
- Run creative and audience testing across multiple accounts to improve performance
- Analyze data daily to identify issues, uncover insights, and implement improvements
- Work with internal teams to align campaign strategy with sales funnels and conversion goals
- Use tools like GoHighLevel and ClickFunnels for CRM, funnel building, and automation
- Stay current with platform updates, policy changes, and ad trends
Requirements
3-5 years of hands‑on experience running Facebook Ads for local businesses or e-commerceStrong track record of performance and results through Meta Ads ManagerDeep understanding of ad campaign structure, retargeting, and conversion-focused strategiesExcellent written and verbal English communication skillsPersonal Facebook account in good standing (for ad account access)Familiarity with tools such as GoHighLevel, ClickFunnels, Zapier, Slack, Loom, Trello, Descript, Canva, Google Docs, Sheets and other standard productivity toolsHighly analytical, organized, and self-motivatedFull-time availability — no side gigs or multiple jobsNice to Have
Background in healthcare marketing (med spas, weight loss clinics, etc.)Experience with email marketing (Mailchimp, ActiveCampaign)Skills in basic design or video editing (Canva, Adobe, Descript)Copywriting for ads, landing pages, or sales funnelsSuccess Metrics / KPIs
Lower CPL and CPA over timeIncreased campaign ROI and lead conversion ratesHigh client satisfaction and retentionConsistent testing and performance improvementHiring Process
Initial screening callTechnical interviewPaid test taskFinal interviewTimeline : Immediate start — we’re ready when you are.This is a full-time, long-term remote position for someone who’s ready to own results, grow with the role, and make a meaningful impact through paid social campaigns in a high-demand industry.
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