Performance Marketer (iGaming)

Join to apply for the Performance Marketer (iGaming) role at Black Pen Recruitment

Based in Cape Town, our client is a bold, fast‑paced team in the iGaming space – creating slick, smart and seriously fun digital experiences.

Our client values excellence, agility and ownership – a collaborative environment where smart ideas thrive and great work is recognised.

Our client is committed to transformation and as such employment consideration will be in accordance with the Employment Equity Act requirements. Only candidates meeting the minimum requirements will be contacted.

Role Overview

Our client is seeking an experienced and results‑driven Performance Marketing Manager to join their team. This pivotal role will be responsible for strategising, executing and managing all paid media campaigns with the primary goal of driving new customer acquisition.

Job Type : Full Time / Permanent

Location : Cape Town, South Africa

Workplace : Onsite

Department : Marketing

Requirements

• Bachelor's degree in Marketing, Business, Statistics or a related field.
• Google Ads, Meta Blueprint or other relevant certifications are a plus.
• 5+ years of hands‑on performance marketing or paid media experience, ideally in e‑commerce, gaming or high‑volume transaction business.
• Experience in the sports betting / iGaming industry or a closely related vertical is a significant advantage.
• Extensive experience managing acquisition channels including Google Ads and Meta Ads, a track record of scaling accounts profitably.
• Demonstrable experience managing media budgets exceeding R500k per month.
• Strong understanding of marketing measurement, tracking and attribution models (MMPs, server‑side tracking, GTM, etc.).
• Expertise in A / B testing of ad creative and landing pages.
• Highly analytical and data‑driven – proficient in Excel / Google Sheets and comfortable manipulating large data sets.
• Thorough knowledge of the South African media landscape, consumer behaviour and regulatory requirements for the online betting / gaming industry.
• Excellent communication skills with the ability to translate complex performance data into clear, actionable insights.

Responsibilities

SEM – Google Ads (Search, Display, App campaigns, PMax).

Monitor, analyse and report on key metrics (CPA, CPC, CTR, conversion rate, ROAS, etc.).

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