Data Analyst

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce.

Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries. In South Africa, Digitas is also expanding its Total Commerce capability into the Publicis Commerce capability and communities , offering Commerce solutions that combine CRM, data, media, and creative to drive customer engagement and business growth.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds .

Overview

We’re looking for a Data Analyst to join our growing Digitas and Commerce capability team. This role is ideal for someone who is passionate about data storytelling, customer behaviour, and digital performance. You’ll work across a variety of clients and industries, helping to unlock insights that drive smarter marketing and commerce strategies.

Responsibilities

• Monitor and analyse performance data across digital channels (media, CRM, site, social, email).
• Build and maintain dashboards and recurring reports using tools like Tableau, Google Data Studio, or similar.
• Translate complex data sets into actionable insights and strategic recommendations.
• Support campaign lifecycle with measurement planning, reporting, and optimisation.
• Collaborate with cross-functional teams (strategy, media, creative, tech) to integrate data into broader solutions.
• Assist in database setup, schema design, and query writing (SQL / MySQL).
• Ensure data processes are efficient, accurate, and aligned with privacy regulations (POPIA, GDPR).
• Contribute to the development of data-led strategies for Digitas and Publicis Groupe clients.
• Stay current with industry trends, tools, and emerging technologies including generative AI.

Day-to-day, your role includes :

Qualifications

Additional information

Personality Attributes :

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