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Digital Marketing Manager

Digital Marketing Manager

African AmbitionJohannesburg, South Africa
30+ days ago
Salary
ZAR 600,000.00 yearly
Job description

Digital marketing manager

Location : JHB

Basic : R600 000 PA

Are you innovative and passionate about current trends and creating digital

marketing campaigns? African Ambition is looking to hire a digital marketing

manager to support the marketing team in effectively promoting its message

across all digital channels. On a daily basis, they will manage African

Ambitions social media, including Facebook, Twitter, and Instagram, and

create email blast campaigns to target key customers.

Objectives of this role

  • Plan, execute, and manage all digital marketing including SEO, SEM, email marketing, and social media.
  • Establish and execute a digital marketing strategy to distribute content.
  • Work with and manage a team of writers, marketers, and other stakeholders to maintain digital presence.
  • Maintain consistent brand messaging across all social channels.
  • Identify, analyse, and measure trends and content to assess how well its performing and optimize user experience.
  • Create and maintain an editorial calendar to deliver targeted content.

Responsibilities

  • Create and manage content for social media, emails, and other forms of digital communication.
  • Research, track, and analyse consumer behaviours and trends and implement research into digital marketing campaigns.
  • Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs.
  • Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques.
  • Develop and monitor campaign budgets.

    • Preferred qualifications

  • In-depth knowledge of current digital trends
  • 3 years experience in digital marketing, or a related field
  • Proficiency in photo and video editing software
  • Experience with SEO and SEM strategy and keyword research
  • Understanding of website analytics tools, such as Google Analytics
  • Analytical mind, with a passion for measuring data
  • Strong project management and managerial skills
  • Ability to analyse consumer metrics, reports, and trends

    • Send CV to