Content Specialist

As a Content Specialist, you will play a crucial role in developing and implementing engaging and impactful content across various marketing channels. Your primary focus will be on creating compelling written materials that effectively communicate our brand message, engage our target audience, and help drive customer acquisition and retention. By creating high-quality content, you will contribute to building brand recognition, raising awareness, and establishing Spoor & Fisher as a thought leader in the industry.

Content Specialist : Primary Duties & Responsibilities :

• Develop compelling, original written content that aligns with brand guidelines, tone of voice, and marketing objectives. This includes creating copy for the website, brochures, service descriptions, profiles (company and individual), accolade, directory and chapter submissions, and other related materials.
• Create external content such as articles, blog posts, e-books, podcasts, infographics, and webinars to inform and engage our target audience.
• Create internal content including internal documents, notifications, and announcements to keep the teams informed and aligned.
• Collaborate with internal subject matter experts and stakeholders to gather information and insights for content creation.
• Develop and manage projects to create content, including article schedules for lawyers and content calendars.
• Edit and proofread content for accuracy, grammar, style, and tone.
• Ensure consistency of brand messaging and tone of voice across all marketing content.
• Work closely within the marketing team to maintain brand guidelines and contribute to brand development initiatives.
• Develop a deep understanding of our target audience, their pain points, and motivations, and incorporate them into content creation.

Qualifications & Experience :

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