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Social Media & Content Manager
Social Media & Content ManagerInitiate International • Cape Town, Western Cape, South Africa
Social Media & Content Manager

Social Media & Content Manager

Initiate International • Cape Town, Western Cape, South Africa
30+ days ago
Job type
  • Quick Apply
Job description

Were looking for a creative, commercially minded Social Media & Content Manager to own our digital presence and bring our brand to life across social platforms and online channels. This role goes well beyond posting content — its about storytelling, engagement, and building a community that actually converts attention into loyalty.

Youll shape our voice, drive meaningful engagement, and ensure content plays a real role in supporting marketing and business objectives.

What you will bring:

  • Own and manage all social media channels, including LinkedIn, Instagram, Facebook, X, TikTok, and relevant emerging platforms
  • Develop and execute a content-led social media strategy aligned to brand, growth, and marketing goals
  • Create, curate, and publish compelling content across formats (written, visual, short-form video, campaigns)
  • Act as the voice of the brand online, managing comments, messages, and community interactions in a timely and professional manner
  • Plan and support online marketing campaigns, launches, promotions, and brand initiatives
  • Collaborate closely with marketing, design, and leadership teams to ensure consistent messaging and tone of voice
  • Monitor trends, audience behaviour, and platform changes to keep content fresh, relevant, and effective
  • Track, analyse, and report on performance metrics, using insights to continuously optimise content and engagement

What Were Looking For:

  • Proven experience as a Social Media Manager, Content Manager, or similar role
  • Strong understanding of content strategy, social platforms, and audience engagement mechanics
  • Excellent writing skills with the ability to adapt tone across different channels and audiences
  • A creative mindset combined with structure, organisation, and commercial awareness
  • Experience using social media scheduling, analytics, and content management tools
  • Comfortable working in a hybrid environment, with regular collaboration from the Cape Town office
  • Proactive, detail-oriented, and confident owning a highly visible role

Why Join Us:

  • Be part of a growing, ambitious business with clear direction and momentum
  • Own a role with real influence over brand presence and digital growth
  • Hybrid working model offering flexibility and balance
  • Opportunity to shape, evolve, and grow with the business as it scales

If youre serious about building content that cuts through the noise and social media that delivers real impact, we want to hear from you.

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Social Media Content Manager • Cape Town, Western Cape, South Africa

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