Retail Manager

At Norman Goodfellows, we don’t just sell wine, spirits, and premium beverages — we create experiences worth toasting to. We’re on the hunt for a Retail Manager who’s got the perfect blend of leadership, passion, and a dash of flair. If you thrive in a fast-paced environment, love creating exceptional customer experiences, and can manage a team as smoothly as a perfectly aged whiskey, then we want you on our team!

Key Responsibilities

Sales & Customer Experience

Drive sales performance and achieve store targets.

Deliver an exceptional customer experience that reflects the Norman Goodfellows brand.

Handle customer queries, complaints, and escalations with professionalism.

Operations & Compliance

Oversee day-to-day store operations, ensuring compliance with company policies, liquor licensing, health & safety, and legal requirements.

Manage stock control, ordering, receiving, and shrinkage management.

Ensure store presentation, merchandising, and promotional displays meet company standards.

Team Leadership

Recruit, train, motivate, and manage store staff.

Set clear goals, monitor performance, and provide coaching and feedback.

Build a culture of accountability, collaboration, and service excellence.

Financial & Reporting

Manage budgets, expenses, and cost control.

Analyse sales data and prepare reports for management.

Drive profitability through effective resource allocation and cost management.

Key Competencies & Skills

Strong leadership and people management skills.

Excellent communication and interpersonal abilities.

Commercial awareness and sales-driven mindset.

Ability to problem-solve and make sound decisions.

Strong organisational and multitasking skills.

Knowledge of stock management and retail systems (POS, inventory software).

Requirements

Matric / Grade 12 (Tertiary qualification in Retail / Business Management advantageous).

Minimum 3–5 years’ retail management experience, preferably in liquor, FMCG, or premium lifestyle retail.

Proven track record of achieving sales and managing high-performing teams.

Willingness to work retail hours, including weekends and public holidays.

Benefits

Competitive remuneration package

Provident fund

Group life and disability cover

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