Paid Ads Manager (South Africa, Latam)

Paid Media Manager (Facebook Ads Specialist Healthcare Vertical)

Team : Marketing

Location : Remote (LATAM South Africa preferred)

Working Hours : Monday to Friday 9 AM 5 PM EST (UTC-5)

Employment : Full-Time Long-Term

Reports To : Senior Marketing Manager

Direct Reports : None

About the Role

Were looking for a results-driven Paid Media Manager to lead and optimize Facebook and Instagram ad campaigns in the healthcare space. Our clients include med spas weight loss clinics and wellness centers across the U.S. and your mission will be to help generate quality leads and boost appointments through smart data-driven advertising.

Key Responsibilities

Strategize launch and manage Meta (Facebook & Instagram) ad campaigns for lead generation and e-commerce conversions

Optimize performance for key metrics including CPL (Cost per Lead) CPA (Cost per Appointment) and ROAS

Run creative and audience testing across multiple accounts to improve performance

Analyze data daily to identify issues uncover insights and implement improvements

Work with internal teams to align campaign strategy with sales funnels and conversion goals

Use tools like GoHighLevel and ClickFunnels for CRM funnel building and automation

Stay current with platform updates policy changes and ad trends

Requirements

35 years of hands-on experience running Facebook Ads for local businesses or e-commerce

Strong track record of performance and results through Meta Ads Manager

Deep understanding of ad campaign structure retargeting and conversion-focused strategies

Excellent written and verbal English communication skills

Personal Facebook account in good standing (for ad account access)

Familiarity with tools such as :

GoHighLevel ClickFunnels Zapier Slack Loom Trello Descript Canva

Google Docs Sheets and other standard productivity tools

Highly analytical organized and self-motivated

Full-time availability no side gigs or multiple jobs

Nice to Have

Background in healthcare marketing (med spas weight loss clinics etc.)

Experience with email marketing (Mailchimp ActiveCampaign)

Skills in basic design or video editing (Canva Adobe Descript)

Copywriting for ads landing pages or sales funnels

Success Metrics / KPIs

Lower CPL and CPA over time

Increased campaign ROI and lead conversion rates

High client satisfaction and retention

Consistent testing and performance improvement

Hiring Process

Initial screening call

Technical interview

Paid test task

Final interview

Timeline : Immediate start were ready when you are.

This is a full-time long-term remote position for someone whos ready to own results grow with the role and make a meaningful impact through paid social campaigns in a high-demand industry.

Key Skills

Business Development,Company Policies,Customer Service,Financial Performance,Revenue Growth,Oversight,Regional Sales,Account Management,Project Management,Product Line,Ensure Compliance,Human Resources,Procedures,Sales Goals,Direct Reports

Employment Type : Remote

Experience : years

Vacancy : 1